my itchy travel feet media kit

My Itchy Travel Feet THE BABY BOOMER’S GUIDE TO TRAVEL

2015 Media Kit

Founded by Donna L. Hull and her husband, Alan

donna@myitchytravelfeet.com 520.241.0900

“Hiking in Glacier National Park with Road Scholar was the trip of a lifetime. We had

so much fun reporting about it.” – Donna L. Hull

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Our Editorial Expertise

We focus solely on baby boomer travel: where to go, what to do and how to do it.

Our content, based on first-person experience, covers: •  Active travel experiences •  Luxury cruise reports •  Destination advice •  Product reviews •  Travel tips •  Lodging & dining reviews

“a heady mix of luxury and adventure”

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It’s Not Just About Age

Boomers are independent, optimistic, positive, hard working and goal-oriented. We think of ourselves as special & unique,

and have a hard time realizing that we will ever be old.  

Boomers  bring  energy  to  their  travels.    

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The Founders

Donna L. Hull is an experienced freelance writer; her husband, Alan Hull, is the

photographer.

Together, they brainstorm the ideas, plan the trips, and travel the world, sharing

their experiences with words, photos and videos so that readers know what to

expect on their trip.

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What We Love Soft Adventure

Luxury Cruises

Unique Accommodation Off the Beaten Path

Road Trips

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Work with Us

•  We’re experts at promoting within the boomer community. Let us help you get the word out about your product and services with a sponsorship or branding program tailored to your needs. We can: – Create a social media campaign. – Promote your services on our site and in our

monthly newsletter. – Represent your brand at boomer conferences

and travel shows.

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Work with Us

•  We accept press trip invitations that are in alignment with our editorial focus. – We’ll be on time and ready to work, clearly

communicating with both you and our readers about our experiences.

– We believe in honest appraisals, but bashing is never ok.

•  Our marketing strategy on trips is to share and expose your product or destination to our readers on all social networks.

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Work with Us •  We also publish reviews of products that

we have personally tried. –  Please get in touch to discuss your product with us before

sending a sample. –  In conjunction with the review, we like to offer the product

as a contest prize. Please see our contest rules for more information.

•  Editors, do you need a quote for your boomer story or travel tips? Ask us.

•  You can also hire Donna and/or Alan for professional writing or photography work.

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What People Are Saying

“Donna  Hull  stands  tall  as  a  champion  of  ac8ve  travel  and  is  a  tremendous  resource  for  anyone  interested  in  healthy  aging,  new  adventures,  and  thought-­‐provoking  wri8ng.  It  was  a  supreme  pleasure  to  have  had  the  chance  to  collaborate  with  her.”  

Conor  O’Shea,  Social  Media  Coordinator  Road  Scholar

•  Etc.

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What People Are Saying “Donna  and  Alan  Hull  were  an  absolute  pleasure  to  host.  Throughout  the  en8re  trip  (and  they  had  a  very  packed  agenda),  Donna  and  Alan  were  professional  and  engaged  in  the  ac8vi8es  we  had  planned  for  them.  We  have  been  pleased  with  the  quality  of  Donna’s  ar8cles  and  the  beauty  of  Alan’s  photographs.  And,  Donna’s  social  media  efforts  have  certainly  put  Helena  in  the  forefront  on  several  occasions  now.”  

Heidi  O’Brien  ExecuOve  Director  

Helena  Tourism  Alliance  

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Stats and Demographics •  Unique monthly visitors: 17,845 •  Monthly page views: 33,845 •  Google Page Rank: 4 •  SEOMoz Domain Authority 47/100 •  Facebook page fans: 7,969 •  Twitter followers: 11,864 (Donna) •  Klout score: 68 •  Newsletter subscribers: 1,820 •  RSS subscribers: 762 •  Pinterest: 22,199 (MITF) 11,927 (Donna)

Statistics current as of May 1, 2015

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Stats and Demographics

LocaOon   68%  of  our  readers  are  located  in  the  U.S.  

Age   65%  of  our  readers  are  age  45  and  above  

Gender   69%  of  our  readers  are  female  

Household  Income   35%  of  our  readers  make  over  $60K,  65%  make  over  $100K  

EducaOon   60%  of  our  readers  are  college  educated  

Our  typical  reader  is  a  woman  aged  45  or  above,  living  in  the  United  States.  She’s  college  educated,  curious  and  adventuresome.  Her  children  are  grown  (or  mostly)  so  there’s  more  expendable  income  to  seek  out  the  next  travel  adventure,  as  long  as  it’s  a  good  value.  

Sta8s8cs  accurate  as  May  1,  2015.  Sources:  Google  Analy8cs,  Alexa,  Compete  

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Contact For press trip invitations, advertising or media

queries, please get in touch:

•  donna@myitchytravelfeet.com Email preferred

•  Mailing address: Donna L. Hull My Itchy Travel Feet, Inc. 620 N. First St. Ste 5-234 Hamilton, MT 59840

•  Phone: 520.241.0900