my jams columbia

My JAMSYour musical community awaits.

Interviews Since Last ClassInterviews To Date68 12

jeremy pachter chaun michael medeiros chloe shih

1

DAY

ON

E VP:Build Community

Develop skills

User data for Co.’s

Loc. Biz Exposure

User Discounts

Connect like minded musicians

Networking

CS:Competent - jamming musicians

Beginner/aspiring musicians

Classical musicians for chamber music

Columbia network (alumni included) - uni

KP:Guitar Center

Music festivals

Restaurants

Music Schools

Sam Ash

KA:InterviewsPrototyping/modelUX designHypothesis Testing

KR:Software engineers Hard/SoftwareServersWebsite hostJam Spaces

CR:Co-creation

Automated services

CH:Web/mobileSocial mediaEmail marketingPartner promotionsTech outlets/blogs

C$:Developer fees

server fees

R$:Ads

Commission ModelData Sales

Freemium/upscaling

Renting space

website hosting fees

2

● Rising pros have difficulty finding paid gigs

● There’s a need to connect to musicians with similar style/skill

● There’s a need to recruit musicians who can play certain parts for a group (ie band)

DAY

ON

E TAKEAWAYSUser Interviews

● Our MVP is not an app, it’s hosting a jam session

Greatest Takeaway

● Refine user questions significantly

● Coordinate a Jam Session

● Go to Guitar Center and interview people to discover customer needs

Evening’s Plan of Action

3

VP:• Build Community • Develop skills• Loc. Biz Exposure• User Discounts• Connect like minded musicians based on skill and music style• Networking• Airbnb-style rental space for practice / recording• Recruiting to form musical groups (ie band)• Private lessons • video production/editing • song-writing • music• Constructive feedback • Rating level• Exposure and gigs • Competitions

CS:• Competent - jamming musicians• Columbia network (alumni included) - uni• 18-30 yr old musicians• College students who are amateur musicians• Rising professional musicians• Restaurants• Guitar Center / Sam Ash

KP:

• Guitar Center• Music festivals• Restaurants• Music Schools• Sam Ash

KA:• Interviews • Restaurants • music centers • Musicians• Host jams• Prototyping• Hypothesis Testing

KR:• Software engineers• Hard/SoftwareServers• Website host• Jam Spaces

CR:Get• ChannelsKeep• Positive jam sessionsGrow• Private lessons• Rental space

CH:• Web/mobile• Social media• Email marketing• Partner promotions (event promos)• Tech outlets/blogs

C$:• Developer fees• Server fees

R$:• Ads• Renting space• Commission Model (at restaurant/bar)

• Freemium/upscaling (for ratings)

• Website hosting fees

DAY

TW

O

4

Value Props Expanded:

● Rental Space: There’s a need to find space for practicing, performing, and recording

● Connecting to Musicians with similar backgrounds

● Networking & Gigs

● Music Lessons

DAY

TW

O TAKEAWAYSUser Interviews Pivot

● 18-30 yr old musicians would be the ones we targeted.

Evening’s Plan of Action

● Rank Customer Segments and Value Props

● Continue to test hypotheses on canvas 5

VP:• Loc. Biz Exposure• Airbnb-style rental space for practice / recording• Exposure and gigs (paid) • Competitions• Recruiting to form musical groups (ie band)• Constructive feedback • Rating level• Musical places to hang out and meet people• Gain musical confidence• Connect like minded musicians based on skill and music style• Private lessons • video production/editing • song-writing • music• Networking• Build Community • Develop skills• User Discounts

CS:• Competent - jamming musicians• Columbia network (alumni included) - uni• 18-30 yr old musicians• College students who are amateur musicians• Rising professional musicians• Restaurants/Bars• Guitar Center / Sam Ash• Beginners• Competent but not producing• Competent & producing• Rising musicians (going pro)• Professional • Musical Listeners

KP:

• Guitar Center• Music festivals• Restaurants• Music Schools• Sam Ash• Bars

KA:• Interviews • Restaurants • Music centers • Musicians• Host jams• Prototyping• Hypothesis Testing• Creating gigsKR:• Software engineers• Hard/SoftwareServers• Website host• Jam Spaces

CR:Get• ChannelsKeep• Positive jam sessions• Competitions / ratings• Recruiting for groupsGrow• Private lessons• Rental space• Creating gigs

CH:• Web/mobile• Social media• Email marketing• Partner promotions (event promos)• Tech outlets/blogs • WoM

C$:• Developer fees• Server fees

R$:• Ads/sponsors• Renting space• Commission Model (at restaurant/bar, tutoring, gigs)• Entrance fees at competitions

• Freemium/upscaling (for ratings) • Website hosting fees

• Restaurants (potentially)

DAY

TH

REE

6

●Competent musicians not producing anything wouldn’t pay to jam/meet others.

●Found a competitor: GroupTones

DAY

TH

REE TAKEAWAYS

User Interviews Pivots

● Focused on Open Jam Nights at bars

● Realized music listeners would be part of the customer segment

Evening’s Plan of Action

● Interview bars to see if they’d host Open Jam Nights with us

7

DAY FOURBeginnersCompetent & producing

Professionals (Rising and Seasoned)

Restaurants & BarsMusic Centers

Music Listeners• Competent, not producing• Non-musicians

Competent, not producing

Rising professionals

Get• Channels• Bar gigsKeep• Positive jam sessions• Competitions / ratings• Recruiting for groupsGrow• Private lessons• Creating gigs• Web/mobile• Social media• Email marketing• Partner promotions (event promos)• Tech outlets/blogs • WoM

• Informal private lessons • Gain musical confidence & dev skills• Connect to similar musicians based on skill, genre, style• Attend jam sessions • Constructive feedback (rating level)• Recruiting - form musical groups (band)• Gain musical confidence• Build community • Exposure and gigs (paid) • Competitions• Local Biz Exposure• Networking• User Discounts• Musical place to hang & meet people

• Interviews • Restaurants • Music centers • Musicians• Host jams• Prototyping• Hypothesis Testing• Creating gigs at bars

• Software engineers• Hard/SoftwareServers• Website host• Jam Spaces

• Guitar Center• Music festivals• Restaurants• Music Schools• Sam Ash• Bars

• Developer Fees• Server Fees

• Website Hosting Fees• Restaurant Partnerships

• Ads/sponsors• Competition entrance fees

• Commission Model (at restaurant/bar, tutoring, gigs)

• Freemium/upscaling

• Marketing/Exposure• Expand culture & vibe• Increase revenue

8

CHANNELS

Partner PromotionsBars

Significant Interest Their Customer Base

Music StoresRestaurants

Social MediaFacebook Event has

Attendees

Email MarketingSent out on LLP listserv

CURRENT

Web/MobileApple StorePlayStore

WoM● Bars● Music Stores● Restaurants

Digital Media Platforms● Tech Blogs● Tech Outlets

FUTUREDAY

FO

UR

9

CUSTOMER RELATIONSHIPS: “GET” STRATEGY

Target more experienced musicians second

Advertise tutoring featureAdvertise band creation/gigs

PHASE 1 PHASE 2

1. Acquire 18-30 yr old beginners/hobbyists first

Personally host jams (Thursday)Social media works - Facebook

2. Bars host open mics/performances in parallel

Performers sign up via Google FormMostly existing performance

groupsAttendees RSVP via FB

3. Obtain attendee contact information

4. Develop and launch app

PHASE 3

Grow musicians through competitions● Entrance fees● Exposure● High-level gigs

DAY

FO

UR

10

REVENUE MODELSocial Media

WoM

Email Marketing

Bars

Existing performer

groups

Beginners

Performances

Experienced Musicians

MyJAMS

Listeners

Watch

Watch

Perform

PaymentApp Flow

DAY

FO

UR

11

● Smaller bars need help with marketing/exposure and definitely want to host Open Jam Nights with us. They tried selling that to us.

● More established bars know their customers better and customers are more consistent.

● Bars care about culture and vibe.

DAY

FO

UR TAKEAWAYS

User Interviews Great Takeaways

● Focus on hosting Open Jam Nights at bars

● We could get existing performance groups on the app

● We’re a resegmented market, not a new market

Evening’s Plan of Action

● Host a jam session at home and see if people would come and through what channels

12

Beginners/IntermediateCompetent & producingProfessionals (Rising and Seasoned)

Restaurants & BarsMusic Centers

Music Listeners• Competent, not producing• Non-musicians

Get• Channels• Bar gigsKeep• Positive jam sessions• Competitions / ratings• Recruiting for groupsGrow• Private lessons• Creating gigs• Web/mobile• Social media• Email marketing• Partner promotions (event promos)• Tech outlets/blogs • WoM

• Informal private lessons • Gain musical confidence & dev skills• Attend jams to listen/watch• Connect to similar musicians based on skill, genre, style• Attend structured/recurring jams• Constructive feedback (rating level)• Recruiting - form musical groups (band)• Gain musical confidence• Build community • Exposure and paid gigs - Competitions• Local Biz Exposure• Networking• User Discounts• Musical place to hang & meet people

• Interviews • Restaurants • Music centers • Musicians• Host specific jams• Prototyping• Hypothesis Testing• Creating gigs at bars• Fundraising• Software engineers• Hard/SoftwareServers• Website host• Jam Spaces

• Guitar Center• Music festivals• Restaurants• Music Schools• Sam Ash• Bars

• Developer Fees• Server Fees

• Website Hosting Fees• Restaurant Partnerships

• Ads/sponsors• Competition entrance fees

• Commission Model (at restaurant/bar, tutoring, gigs)

• Freemium/upscaling

• Marketing/Exposure• Expand culture & vibe• Increase revenue

DAY FIVE

13

Total Available Market:

●28 million US musicians

Served Available Market:

●25.2 million US musicians who have access to the Internet

Target Market:

●21 - 35 yrs old - 26.8% of the US population

●6.75 million US citizens who are:○ College/University students who are amateur musicians - Private lessons

○ Rising professional musicians - renting space

DAY

FIV

E MARKET SIZE

14

MEET CHRIS

●Age: 24

●Occupation: Project Coordinator

●Salary: ~$65,000

●Background: ○ Played in music groups in school

○ Produces musical content as a hobby

○ Gets home at 6 PM

○ Practices at least twice a week

●Misses performing on stage

●Finds it difficult to find gigs

●Difficulty meeting new musicians

●Can perform at Open Mics & meet new musicians

●Networking through My JAMS helps Chris find gigs

Background

SolutionPain Points

DAY

FIV

E

15

New York, NY

● Difficult to jam with different styles

● Attendance: 7

● All guitarists of varying styles

○ Blues, punk, progressive rock, jazz, folk

● Successful jams may require facilitators

● Better to have a set song list

● Email and social media marketing didn’t work

● WoM did work because of personal connections

DAY

FIV

E TAKEAWAYSMVP Results Takeaways and Iterations

● Since there are issues with space and going to homes for jams,, hosting Open Jam Nights at public places like bars is a better business model

● People who make music a bigger part of their lives are more likely to seek out jams

● People are more willing to go to bars and listen in Open Mic Nights

● Focus on musicians aged 21-35 16

●Host a bluegrass jam at Tara Hill bar next Tues, Jan 19 at 7:30 PM

●Host a home jam session specific to a certain genre/instruments with a song list

○ Provide tabs/chords to people ahead of time

●Figure out how long people’s performance sets are

●Set specific metrics of success

●Re-evaluate target market and determine revenue streams

MOVING FORWARDD

AY

INFI

NIT

Y

17

THANK YOU

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