natalie mcallister jackson | myappsanywhere advanced social media tactics for creative marketers

Natalie McAllister Jackson | Myappsanywhere

ADVANCED SOCIAL MEDIA TACTICS FOR CREATIVE

MARKETERS

• Connecting:– @NatalieOnWire– LinkedIn.com/in/nataliemcallister– njackson@netstandard.com– 913-428-4257

INTRODUCTIONS

• Spending less time on social media and garnering better results

• Extending your brand’s reach on a limited budget

• Using social media to increase your website traffic

TODAY’S OBJECTIVES

INVESTING YOUR RESOURCES

Just because it’s popular doesn’t

mean it’s a good fit!

• LinkedIn Blogging• Groups• Sales Navigator• Sponsored Updates and Ads

LINKEDIN - TOOLS

LINKEDIN - BLOGGING

• PROS– Readymade audience

increases likelihood the post will go viral

– Good link authority– Great reach for your

topic

• CONS– Dilutes the waters

(everyone’s an expert)– Time consuming– Won’t drive as much

traffic to your website

LINKEDIN - GROUPS

• PROS– Expand your audience

in the right circles– Stay engaged with your

prospects/clients

• CONS– Very little visibility– Plenty of spam– Easy to land on the

blacklist

LINKEDIN – SALES NAVIGATOR

• Features:– Lead Builder (“find lead by…”

function or “save as lead” function)

– Stay engaged with your prospects/clients (custom feed)

– Connection suggestions at targeted accounts

LINKEDIN - ADVERTISING

• Sponsored Updates– Good targeting options– Paying to “pin” your

content– Placement in newsfeeds– Metrics for content

success

• Paid Advertising– Functions like a PPC ad– Good targeting options– Odd placing

• Twitter Q&A Sessions• Messages (and auto messages)• The Followback Principle• Hashtags

TWITTER - OPTIONS

• SEO Rankings• Content Sharing (backlinks)• Hangouts• Google.com/business– Location and contact info– Top of search– Insights and reviews

GOOGLE+ - RELEVANT?

• “Front Page of the Internet”• 34.9 million unique monthly visitors• Internet savvy audience• Comments, upvotes, Karma

REDDIT – WHAT IS IT?

• Pick the right “subreddit”– /r/crm– /r/erp– /r/accounting

• Read the rules!• Post on EST at 8 a.m. or 5 p.m.

REDDIT – TIPS

• HootSuite• Buffer• Marketing Automation Tools• Mobile Phone

TIME SAVING TOOLS

• 80/20 Rule• Sources:– Newsletters– Scan the social network– News

• Carve out dedicated time• Engage and follow hashtags

HANDLING CONTENT

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