new roles in communications: the social media communication manager

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Slides from my November 16, 2011 presentation at PRSA Puget Sound's "Connecting for a Cause" seminar for nonprofit professionals.

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New Roles in Communications:The Social Media Communication Manager

Madeline MoyDigital Media Manager

Seattle Art Museum

Be enthusiastic and interested.

Pursue strategy before tactics.

Get wrapped up in the numbers.

“It’s very important to understand social media, but it’s far more important to understand your customers.”

-Mack Collier

People are more important than tools.

http://www.mixtapecommunications.com/2011/02/know-when-to-hold-em-activating-your-fundraising-aces/

1. Find your organization’s strategic plan…and read it!

2. Review your social media policy. (Do you have one?)

3. Consider what your organization is doing to reward its best and biggest fans.

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