newsjelly brand story (eng ver.)

What is News?The news that touches your heart is the real news!

Information Overload

• Terrestrial broadcasting, cable TV, comprehensive TV channel, radio, week of the press, SNS, independent media, internet, blog etc.

• 3,850 companies enrolled in Internet news-paper in 2012.

• Internet news updated per second

Are you pleased with information overload?

News; Not on my interest list

• News filtered by gatekeeping

• Reflecting executives’ opinions not story of people

• Not focuses on life but sports, entertainment, politics

Wonder what would happen if the good news is buried?

Same contents with different headlines

97 articles published

News; Lack of contents

• Self-repetitive articles emerge

• Numerous advertisements interferes articles

• Provocative titles & identical articles

• Suggestive advertisements distract articles

News for me?

• What if the news that affects my life gets ignored by a self-reproduction process and gatekeeping?

• The real news doesn’t just deliver a fact, but it rather conveys the meaning that helps influence my life!

The veiled stories of you by data

• SNS activation

• Open to public data

• Diversified research methods

• Era of big data

Data has stories of you and the world

DATA JOURNALISM• Big data & Journalism union.

• Data analysis and collection from independent position.

• Finding a new story hidden in data.

• Searching the hidden meaning in classifiable big data.

• The creative and affluent storytelling as ever existed.

What kind of story do you want to know more?

Data Driven Approach

Data never lies

• For easily misinterpreted problems, data analysis based graph or chart is provided.

• Deriving solutions from one’s own thinking process.

• The importance of creating value via data is widely recognized by society.

Public data is a window to see this world

• Public data is owned by government or public institution.

• High ripple effect on data usage and high quality data

• Public data as information release form is helpful for those who are in need of finding a special purpose.

A specialist of data collection and analysis is needed!

Social data ;unconsciousness survey

• Data is New Soil and Oil

• Social media data can get insights on people’s thoughts.

• Evaluating influence

• understading community

• searching relationship route

Partnership with professional research institute

• Estimation limit on public data and social data.

• Securing accuracy and efficiency through a partnership with professional research institute.

• A way to discover problems and raise questions.

Exploring the world in big data

• Public data & social data : useful but unprocessed

• A specialist of collection and analysis is needed

• The limit on collecting big data and analysis : a new question can not be raised

• Public + social + professional research institute

Exploring the world through big data by NewsJelly

Visual Storytelling

Fact-based article

• Delivery of fact

• Weakness in reporting

• Emergence of new media and overload information

• Just delivering fact leaving the key point

• Difficulties in finding meaning, context, and flow

• Necessity of news curation

Abstractness of statistics

• Publics be fear of numbers & overflowing statistics of the article

• Deficiency in conveying message by providing clear-cut numbers

• Infographic as an alternative Statistics ; a tool to talk a story without reading and analysis

Limits of text amid overload information

Digital transformation of media, fast-growing data

• information becomes multi-medialized by digitalization

• Limits of text in conveying effective information for people who are in overload information

Visual storytelling is necessary!

How 2013 has changed since 1994?

• Syndrome of <answer 1994>

• How was our era of 1994?

• Combination of social data and public data.

• Understanding the difference ; lifestyle of 1994 VS lifestyle of 2013.

• Looking back on the past and see the present

http://newsjel.ly/issue/4/

Remarkable coincidence between politics and entertainment

• Conspiracy verification

• Analyze SNS’s key words

• Analysis and collection of the news of the year

• Compare the response of SNS with the amount of articles of entertainment and politics

http://newsjel.ly/issue/5/

One day of December, 10 years of X-mas

• Storytelling 10-years of Christmas

• Matching temperature and the times

• Discussing changes of our society with Christmas as a topic

http://newsjel.ly/issue/6/

Power of image : Infographic

• Concise

• Understandable

• Finding the relationship among information

• Monitoring parameter

Find, refine, analyze, create … repeat

two-way communication

Sharing Information via RAW data

• Inducing secondary work by RAW data

• Active discussion on new and diverse topics

Open discussion with Jelly

• Communicate with users on information and opinions

• One way communication to discussion by development of users participation

help@newsjel.ly