next generation marketing · age numbers generation z < 18 50+ million millennials 19-35 76...

by Ryan Jenkinsrj@ryan-jenkins.com

NEXT GENERATION

marketingUnderstanding and engaging Millennials & Generation Z

www.ryan-jenkins.com/WETM-IAC

Millennialswho are they

Gen Z vs

the differencesmillennials Q&A and

Wrap-up

today’s agendaBuckle up and buckle down

the end

4 Next Genengagement elements

Age Numbers

GenERATION Z < 18 50+ millionMillennials 19-35 76 million

Generation X 36-51 51 millionbaby Boomers 52-70 75 million

Builders 71-88 56 million*G.I. Generation 89+ 60 million*

THE Generations

50%of Millennials want opportunities for international work assignments.

58%of adults worldwide ages 35+ agree that “kids today have more in common with their global peers than they do with adults in their own country.”

1st global generationInternational is the new national

29%

33%35%

Millennials Gen X Boomers Builders Gen Z

2016 workplace5 generations representin’

25%

75%

Millennials & Gen Z Other Generations

2025 workplaceOh the places they’ll go

Millennial statsPonder this…

2.5x

are how much more likely millennials

are to share a social media link that

references a brand.

63%

of Millennials stay updated on brands

through social networks.

60%

of millennials are engaged with

rating products and services.

95%

of millennials say that friends are

the most credible source for product

information.

ofMillen

nialevolution the

2016

2009

2008

2007

20051988

2003

2000

1996

2012

201430%

how will Millennials change your world?will you be ready?

millennials (& Gen Z)…desire feedback, difference making & diverse teamwork

approach differently how they learn, Work, socialize, communicate & Play due to tech

consider the internet the authority & thus think & approach problems differently

are early adopters & seek out opportunities to innovate

communication has & will continue to be shaped by technology

are contributors looking for an active role & an immediate impact

are massively persuaded by their peers & value relationships & experiences over work

demand transparency from leaders, employers & Brands

work/life behavior & values continue to be shaped by technology

high-tech & hyper-social upbringing have made them disruption-prone leaders

cheat sheet

Millennialswho are they

Gen Z vs

the differencesmillennials Q&A and

Wrap-up

today’s agendaBuckle up and buckle down

the end

4 Next Genengagement elements

generation z stats

25%

of generation Z instagram users scroll through

their feed hourly.

50%

of generation Z say it’s easier or more convenient to chat

digitally.

73%

of Generation z are connected within an

hour or less of waking up.

84%

Countdown to mind blow

of generation z browse an Internet-

connected device while watching TV.

over

how gen z differs from millennials

Pragmatic

face-to-face

noticed

global

educated

parented

focused

individualistic

more

more

more

more

less

less

less

less

Millennials & gen zare hyper-connectedgenerations igniting

change.(you know it’s true)

exponential

Millennialswho are they

Gen Z vs

the differencesmillennials Q&A and

Wrap-up

today’s agendaBuckle up and buckle down

the end

4 Next Genengagement elements

4engagement

next generationelements

strategy #1

contextcreate digital

75%of Generation Z visited a social network site daily and spent an average of 4.6 hours a day on social networks.

& Generation ZWANT TO BE

ACTIVECONSUMERS.

(passive is so 2015)

bonus tip #1

Millennials

strategy #2

#NOFILTERembrace

31%of Millennials rated “trustworthy” as the top attribute most likely to make them like a brand. (The top response)

Rising MobilEand social

contentconsumption

(who moved my cookie)

bonus tip #2

strategy #3

experiencesexecute unique

78%of the emerging generations would choose to spend money on a desirable experience or event over buying something desireable.

ARE MASSIVELYPERSUADED BY

PEERS.(I’ll have what she’s having)

bonus tip #3

& Generation ZMillennials

visualizationprompt

93%of generation Z say they visit YouTube at least once a week, and 54% visit the site multiple times throughout the day.

strategy #4

infotainmentover

information(bore no more)

bonus tip #4

Millennialswho are they

Gen Z vs

the differencesmillennials Q&A and

Wrap-up

today’s agendaBuckle up and buckle down

the end

4 Next Genengagement elements

STAY CONNECTEDand much more

emailrj@ryan-jenkins.com

Bonus MaterialWWW.RYAN-JENKINS.COM/WETM-IAC (get today’s slides, free resources & more)

Presentation surveywww.ryan-jenkins.com/survey Free

book!

ignorance

5

4

32

1self-deception

surrender

adjustment

freedom

5 phases of changeStay overwhelmed

Thank youy’all rock!

“Don’t let your learning

lead to knowledge.let your learning

Jim Rohnlead to action.

references

The logos used in this presentation are the property of the respective third parties.

disclaimer

Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf

Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf

Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf

UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic

Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)

Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)

Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013

Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey

27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/

Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/

22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/

YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604

Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html