non traditional advertising

NON-TRADITIONAL ADVERTISINGCATCHING CONSUMERS OFF GUARD!

WHAT IS NON-TRADITIONAL ADVERTISING?It is designed to cut through the clutter of traditional advertising to grab the attention of customers

WHAT IS NON-TRADITIONAL ADVERTISING?The goal of non-traditional advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of non-traditional marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers.

EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS

Seiko Alarm Clock

EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS

Seiko Alarm Clock

EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS

Seiko Alarm Clock

EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS

Styke Underwear

This is the only timewhen we are getting into your ass

EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS

Funeral Service Ad on a Subway Station

EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS

M&M’s

EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS

McDonald’s

EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS

Doritos

PURPOSE OF NON-TRADITIONAL ADVERTISING

A. REDEFINING THE IMAGE OF A BRAND

B. TO INTRODUCE PRODUCT LINES TO NEW DEMOGRAPHICS

TYPES OF NON-TRADITIONAL MARKETING TOOLS

A. CROSS PROMOTION

Movie Product Placement Multi-Level Ads

B. PLACE-BASED PROMOTION

Audience-captive Environments NT Ads

C. SPONSORSHIP PROMOTION

PRODUCTION OF NON-TRADITIONAL ADVERTISING

1. SELECTING THE TARGET AUDIENCE AND THE PLACE WHERE IT WILL BE HELD

Funeral Service Ad on a Subway Station

M&M’s

McDonald’s

2. BUDGETING

3. SELECTING THE NON-TRADITIONAL MARKETING STRATEGY THAT WILL BE USEDa) Go where there’s no competitionb) Look for Methods or Platforms That

Break Through the Normal Cycle of Advertising

c) Tell a Compelling Story

3. SELECTING THE NON-TRADITIONAL MARKETING STRATEGY THAT WILL BE USED

Go where there’s no competition

Nestea’s Charging Booth

Sprite’s Shower Booth

a)Look for Methods or Platforms That Break Through the Normal Cycle of Advertising

3. SELECTING THE NON-TRADITIONAL MARKETING STRATEGY THAT WILL BE USED

Doritos

VS

Tell a Compelling Story

3. SELECTING THE NON-TRADITIONAL MARKETING STRATEGY THAT WILL BE USED

4. NEGOTIATING

5. EXECUTING

6. EVALUATING

THE END!