norma ardila’s pr program 2011

NORMA ARDILA’S PR ACTIVITIES FOR DISCOVERY NETWORKS

LATIN AMERICAFEBRUARY TO DECEMBER 2011

In 2011 Norma oversaw the promotion of four networks in total:

Liv: January to July DHH: The whole year DKids: June to December DTL/TLC: The whole year

Summary

Blue Bloods: 1st Conf. CallProducers Robin Green, Mitch Burgess and actress Bridget Moynahan (Dec. 13, 2010)

Argentina – La NacionBrazil – O GloboBrazil – Quem Chile – Wiken (Mercurio) Colombia - CromosColombia - Revista UneteMexico – RecordMexico – Cine Premiere

BrazilO Estado de S. Paulo MexicoReforma – GenteColombiaEl Espectador

Blue Bloods: Actor Will Estes (Jamie Reagan) – February

(This is a 2nd Call)

RESULTS: CLOSE TO 200 CLIPS . CIRCULATION: 16,627,414.

MEDIA VALUE: US $544,239.00

Dexter: Sara Colleton (executive producer) - February

ChileLa Tercera

BrazilFolhia de Sao Paulo

Brazil Veja On-line

Hawthorne: Actor Michael Vartan (lead male actor) -February 

MexicoEl Universal  ArgentinaPagina 12 NewspaperEntertainment Section ColombiaEl Tiempo Chile El Mercurio Brazil O Estado de S. Paulo

Liv’s 1st anniversary(April 12)

Mad Love Set Visit (Sony Studios, LA)February

Brazil – Monet Colombia – 15 MinutosMexico – ReformaMexico – Eres

DHH LAUNCHES NEW LOOK- MAYElectronic Press Kit

Acumuladores: Dr. Gail Steketee (Hoarding expert from Boston University) – February

Argentina – La Nacion

Colombia – Revista Alo

Brazil – Zero Hora

Chile – Mercurio

Jason Biggs (Mad Love) April 26

Peter Krause (Parenthood)April 27

Craig T. Nelson (Parenthood)April 28

Other completed conference calls

Jillian Michaels (Sudando con Jillian)May

Ana Margarita Martinez(Con quien me case?)May 12

Kody Brown and 4 wives (4 esposas, 1 marid0)May

Completed Calls (cont.)

Completed Calls (cont.)Dr. Bonnie Weill(Infieles)June

Jo Frost(Extreme Parenting)August

Jack Tarantino(Producer)August

INFIELESPress event in Bgta., Colombia – May

Also secured presence of sexologist Flavia dos Santos of Canal Caracol for press event and online chat on Discoverymujer.com.

VEJA , BRAZIL

Mercurio, Chile

Mural, Mexico

Reforma, MexicoMarie Claire, Brazil

Las Ultimas Noticias, Chile

Ser Padres, Colombia

Conf. Call with Julie Stall, Producer The Cat In the Hat

Folha de Sao Paulo - BrazilCrescer - BrazilMercurio - ChileEl Tiempo - ColombiaEl Norte - MexicoMilenio - MexicoClarin - Argentina

La Guarida Secreta – Veloz Mente Press Junket July 27 & 28 Buenos Aires Milenio- Mexico

Gente Chiquita - MexicoEres Ninos - MexicoEl Tiempo - ColombiaEl Pais - ColombiaRevista Vive - ChileLa Tercera - ChileLa Nacion - ArgentinaClarin - ArgentinaRevista Billiken - ArgentinaRevista Genios - ArgentinaAhora Mama - ArgentinaMi Bebe - ArgentinaRumbos - Argentina

El Pais , Colombia

JUNKET COVERAGE

Revista Vive, Chile

JUNKET COVERAGE (cont.)

Reforma, Mexico Milenio,

Mexico

Olivier d’Agay(Grandnephew, Antoine de Saint Exupery)October 20

Aton Soumache(Producer, The Little Prince)October 25

CONFERENCE CALLS

PRESS EVENT BOGOTA, COLOMBIA – NOV.

Created all corporate and program-related materials for the network including:

2 press releases, Recio Sondon bio, Fast Facts, boiler plate, FAQ

Nine program-related press releases Oversaw the creation of the TLC EPK

(electronic press kit) plus…

LAUNCH

PRESS JUNKET CAKE BOSS – Sept.

TLC launch Town hall meeting + Lat/Am celebration – Nov. 1

TLC EPK

Trade and consumer media all over Latin America received this electronic press kit in Spanish and Portuguese which includes corporate and programming info. as well as video and high res images. The same kit was shared with the sales department.