northwest arkansas ad fed cause marketing project

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Northwest Arkansas Advertising Federation

Wednesday, November 9, 2011

Northwest Arkansas Advertising Federation

Cause Marketing Project

Objective:Leverage the collective creativity ofthe NWA AdFed toward a specific cause related marketing initiative.

Creative Collective

Wednesday, November 9, 2011

Northwest Arkansas Advertising Federation

Principals• Help build a more cohesive creative community• Create a greater national creative presence for NWA• Concentrate the creative talents toward a common goal

Cause Marketing Project

Creative Collective

Wednesday, November 9, 2011

Northwest Arkansas Advertising Federation

Rules of EngagementIn order to accomplish our objective, we need volunteers and board advisors for the following functions:

Account Leadership

Strategy & Planning

Creative Leadership & Development

Project Management & Traffic

Production: Digital & Non-Digital

Media Planning & Media Buying

Creative Collective

Wednesday, November 9, 2011

Northwest Arkansas Advertising Federation

Rules of EngagementEach function must work together to determine the following:

• Scope of Work & Brief

• Project Calendar

• Deliverables (including, but not limited to):

- Concepts

- Activation plan

- Tactics

• Production Schedule

Creative Collective

Wednesday, November 9, 2011

Northwest Arkansas Advertising Federation

Results:•Work in Progress Showcased at ADDY’s

Gala in February:

• Possible entry into Awards Competition Under NWAADFED Creative Collective, but with credits going to the individuals who participate

• Admiration of your peers.

Creative Collective

Wednesday, November 9, 2011

Northwest Arkansas Advertising Federation

How To Get Involved:

Creative Collective

Wednesday, November 9, 2011

Northwest Arkansas Advertising Federation

Wednesday, November 9, 2011