okla2013 ardmore

Be The Change . . .

Stephen Abram, MLSOklahoma Library AssociationArdmore, OKMarch 28, 2013

Every Day in every way libraries are throwing pebbles

Libraries core skill is not delivering information

Libraries improve the quality of the question

and the user experience

Libraries are about learning and building communities

Libraries Have Seasons

Librarian Magic

SmellyYellowLiquid

OrSex

Appeal?

The Complex Value Proposition

•What are your goals?

•What are their goals?

•Is there a difference?

What are the goals?

NounsBooks, eBooksMagazinesWebsitesBuildings, BranchesRoomsDesksProgramsNouns can be warehoused and ‘cut’

VerbsServe and ChangeAnswer and DecideEngage and DiscussLink and LearnEntertain and PlayTell a storyDoAction verbs imply dynamism and impact

Are you locked into an old library mindset?

A Verb . . . an Experience, enlivened for an audience

A Noun . . . A foundation but not sufficient with professional animation

Grocery Stores

Cookbooks, Chefs . . .

Cookbooks, Chefs . . .

Meals

So What Should Our Library Priorities Be?Remaining Relevant and Having a Positive Impact

1. Community Focus?Or Engagement?Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothing

gets done• Priorities are SMART: Specific, Measurable, Attainable,

Relevant, & Time bound• Look for partnerships that add value

AmazonChapters/IndigoBarnes & NobleBN BookBrowser

BordersSuggestica

Inside a Dog (teens)MySpace BooksBooks We Like

OCLC's FictionFinderAll ConsumingLibraryThingNext Favorite

StoryCodeRating Zone

Hypatia and AlexLitWhichBook.netAllReaders.comReader's Robot

gnooks

2. Programs --- More, more, moreUp Your Game• Align with Collections – every collection must be justified by

programs and strategic alignment• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person• In the Library and reaching out with partners

What are the real issues?

• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production• e.g. Information Literacy and Fluency initiatives• Discovery versus Search versus Deep Search• eLearning units and program dissemination • Citation and information ethics• Content and repository archipelagos

• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment

3. Experience PortalsThe Virtual ‘Branch’ or ClassUp Your Game• Align with Collections – But add virtual experiences• Start being Mobile in the extreme• Look for partnerships that add value• Focus on relationship management / liaisons• Ensure the program delivery person is embedded including

librarians• What are your top 20 question domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – every neighbourhood

The new bibliography and

collection development

Ask Us, KNOWLEDGE

PORTALSKNOWLEDGE,

LEARNING,INFORMATION &

RESEARCHCOMMONS

4. Learning StrategiesUp Your Game• Start offering diplomas and certificates• The Non-credit Course• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?• What courses to you offer or recommend? (TED, Khan Academy,

etc.)• Play and connect yourself

5. Get real about homework

Up Your Game• Understand the new Common Curriculum (esp. 6-8 and 9-12)• Understand Pedagogy in the context of student experiences

and educational goals• Understand human development from early years through

teens and adult learning• Understand the projects• Connect across developmental stages, link to schools• Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships

6. Take Branding to the Next LevelUp Your Game• Take the strong ‘library’ brand and add dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually• Go beyond the information brand to informing, creating, and

social

7. Collections Alignment

Up Your Game• Grow collections investments in strategic areas (for example

economic impact, jobs, early years, hobbies, political alignment, homework, curriculum, degrees…)

• Develop hybrid strategies that are consistent and integrated for digital and print and programs

• Be obsessive about consultation, recommendations and advice• Integrate virtual and physical – hybridize• Social alignment rules

8. Uncomfortable Bonus: SacrificeUp Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Do NOT value your time at zero• Review opportunity costs in soft costs

Being More Open to Comment

Be the Change We Want to See

Being More Open to Criticism and Feedback

Be the Change We Want to See

Being More Open to Recommendations

Be the Change We Want to See

Support Aspiration

Be the Change We Want to See

Be Creative and AttractBe the Change We Want to See

Being More Open to Change

Be the Change We Want to See

The Library as Sandbox

Be the Change We Want to See

‘New’ Library CulturesSupport Your Team

Be the Change We Want to See

Being More Open Experimentation, Pilots and Innovation

Be the Change We Want to See

Being More Flexible

Be the Change We Want to See

Being More Open to Risk

Be the Change We Want to See

Being Open to a Mosaic of Solutions

Be the Change We Want to See

Being Open to Ambiguity

Be the Change We Want to See

BeMoreOpen to SocialTechnologiesand UnintendedConsequences

Be the Change We Want to See

Being Comfortable with Speed

Be the Change We Want to See

Being Open to New Ideas

Be the Change We Want to See

Letting Go of Control

Be the Change We Want to See

Remove the Borders Inside Libraries

Be the Change We Want to See

Remove the Borders In the Library Community

Be the Change We Want to See

Remove theBorders Between

Libraries and Users

Be the Change We Want to See

Be Inspirational

Be the Change We Want to See

Know What Makes Us Different

Be the Change We Want to See

Finding Our Voice and Using It

Be the Change We Want to See

Tell Your Story: Until lions learn to write their own story,

the story will always be from the perspective of the hunter not the hunted.

The power of answers

Honest to G*d – Let’s Encourage Some Fun!

Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Partners

Cel: 416-669-4855stephen.abram@gmail.comStephen’s Lighthouse Blog

http://stephenslighthouse.comFacebook, Pinterest, Tumblr: Stephen Abram

LinkedIn / Plaxo: Stephen AbramTwitter: @sabram

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