omnicanalita’ e mercato del lavoro · borgo di tragliata - 14 maggio 2016 #1 #2 #3 #1. digital...

OMNICANALITA’ E MERCATO DEL LAVORO

Borgo di Tragliata - 14 Maggio 2016

#1 #2 #3

#1. Digital disruption is more than a

technology shift. It’s about transforming

business models and customer’s engament.

#1 #2 #3

#2. Digital disruption moves with increasing

strenght and magnitude.

#1 #2 #3

#3. Digital disruption acts across all industries.

#1 #2 #3

8

RETAIL. THE OMNICHANNEL DISRUPTION

AMBIENT PEOPLE

3X1 Made Here - New York

OMNICHANNEL IMPACT ON AMBIENT

3X1 Made Here - New York

OMNICHANNEL IMPACT ON AMBIENT

Sisheido - Tokyo

OMNICHANNEL IMPACT ON AMBIENT

Sisheido - Tokyo

OMNICHANNEL IMPACT ON AMBIENT

Sisheido - Tokyo

OMNICHANNEL IMPACT ON AMBIENT

Burberry - London

OMNICHANNEL IMPACT ON AMBIENT

Burberry - London

OMNICHANNEL IMPACT ON AMBIENT

Burberry - London

OMNICHANNEL IMPACT ON AMBIENT

The Klepierre Interactive Wall

OMNICHANNEL IMPACT ON AMBIENT

OMNICHANNEL IMPACT ON PEOPLE

3 LEVELS

OMNICHANNEL IMPACT ON PEOPLE. LEVEL 1. IN STORE

Social Media Manager

Seo/Sem Specialist

Web Content Editor

Web Analyst Digital PR Manager

Community Manager

OMNICHANNEL IMPACT ON PEOPLE. LEVEL 2. MARKETING SERVICES

OMNI-MEDIA

MANAGER

CHIEF REVENUE

OFFICER

OMNI-CHANNEL

MANAGER

WHOLESALE FIELD

MANAGER

RETAIL FIELD

MANAGERS

OMNICHANNEL IMPACT ON PEOPLE. LEVEL 3. CENTRAL COORDINATION

31

CONCLUSIONS

Peter Senge

GRAZIE!

gianluca.monteleone@mashfrog.com