one person's link bait is another person's news: understanding generational computing

DHLB SOCIALIST MOVEMENT

Generational Computing How people approach systems

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Likes every. Single. Post. On. Facebook. Hates Pinterest

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Simply Cannot Explain How To Organize Apps. Again.

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Simply Cannot Explain How To Organize Apps. Again.

Subscribes to Music Hulu Makeup Clothing

Messaging on KiK While Watching Video And Doing Homework And Sending Snaps About the KiKs

Why do these people use technology so differently?

Erik Erikson!

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Between 12 and 18, We

Build and Rebuild Identity In Our Peer Groups

Understand Our Adult Place in Society

Cement Vocal Accent

Frame Our Mental Model of Systems

Boomers: Hierarchical and Linear

Products Evolve Within Their Own Technological Footprint

Icebox Refrigerator

Drying Rack

Washing And Drying

Typewriter Typewriter +

Note Note

This Makes Digital Systems Impossibly Complex Series Of Linear Machines

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Maintaining Discreet Mental Frameworks

Phone Friends Work

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Even Though It’s Barely A Phone

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Profile Pictures of Pictures

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Boomers: Dusty Old Thing 6.7x Affinity

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Boomers: 12 Tomatoes 5.3x Affinity

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Boomers: WomanFreebies.com 4.2x Affinity

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Boomers: Little Things – Amazing Stories 5.6x Affinity

GenX: Optimizing and Translating

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What Boomers and GenXers Buy is Similar

Generation X Boomers Food and drink Clothing

Clothing Food and drink

Subscription services Subscription services

Pet Products Pet products

Sports and outdoors Sports and outdoors

Health and beauty Household products

Household products Health and beauty

Home and garden Home and garden

Business purchases Business purchases

Kids products Kids products

Sources: Datalogix, Epsilon, Acxiom

Source: Datalogix, Epsilon and Acxiom

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GenX: Pairs and Posing for the Viewer

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GenX: Giftcards.com 3.6x Affinity

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GenX: Thank You Mom By P&G 3.3x Afinity

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GenX: Crockin’ Girls 3.1x Affinity

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Millennials: Workarounds and Dynamic Systems

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Access > Food

Generation X Millennials Food and drink Subscription services

Clothing Clothing

Subscription services Food and drink

Pet Products Kids products

Sports and outdoors Sports and outdoors

Health and beauty Health and beauty

Household products Pet Products

Home and garden Household Products

Business purchases Business purchases

Kids products Home and garden

Sources: Datalogix, Epsilon, Acxiom

Source: Datalogix, Epsilon and Acxiom

37% Un- And Underemployment

Networks to Solve Dynamic Problems Through Perspective

GenZ: Systematic Invisibility Perspective Junkies

Fandoms Group identity in a post-sports, post-hetero-normative culture

Ships

Graphics > Words

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Humanity, Control, Expression •  glitch

•  90s

•  Miniature

•  dorm

•  cinematography

•  emoji

•  Steal His Look/Steal Her Look

Boomers Linear Systems

GenX Adapt Within Systems

Millennials Create Dynamic Systems

GenZ Perspectives

Thank you!

@mleis @Digitas_Health