oneplus one-keynote

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Some people have been saying that hardware is dead.

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“Software is eating the world.” - Marc Andreessen

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Motorola is now a part of Lenovo but…

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$2.91 Billion $19 Billion

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Is hardware really dead?

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No

That’s why we’re here.

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OnePlus

A Hardware Company

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ONEPLUS ONE BEST SPECS

Best Specs

2014 Flagship Killer

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Specs are always the most boring part of hardware.

!

Now that we have that out of the way…

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Return to User ValueDesign is more than how something looks, it’s about perfecting the day to day experience for our users.

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SmartphonesThere are many reasons to dislike one.Only one reason is needed to love one.

So what’s the secret?

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DESIGN

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[Phone render + real pic]

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The OnePlus One is beautiful from all angles.

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Front facing logos are ugly

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Frame border lowered by 0.05mm.Outer bezels raised by 0.05mm.

Total change 0.1mm.

Revising

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0.05mm

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The devil is in the details.

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Recessed Bezels

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Elevated Display

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7% more durable to drops.

Amazingly Elegant

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Matte and glossy: Less distracting from the front.

More captivating from the sides.

Streamlined Edges

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Never Settle: If it’s not good enough, revise.

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Beautiful Contours

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Design, then simplify.

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We have one regret on the OnePlus One: it has no metal borders. Having them would cause issues with signal and add significant

amount of weight to our device.

One Regret

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An Honest Company

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ERGONOMICS

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Redefining Ergonomics

It’s the end result that matters. It’s about how it looks and feels.

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Materials and Finish Perceived Size

Weight Distribution

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Unique Textures

⽩白和⿊黑，两种截然不同的处理⽅方式。62-1 创意图 ⿊黑⽩白颜⾊色及材质对⽐比

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Silk WhiteSandstone Black

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Silk White

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It’s so smooth!

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Made from cashew nuts.

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Sandstone

Unique textures you’ve never felt before.

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Natoko

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Nude is Sexy Who needs a phone case?

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StyleSwap Covers

Bamboo Wood Denim Kevlar

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PERCEIVED SIZE

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78－0.5

Curved Back

78-0.5

1 Month 36 Revisions

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4.6

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“It feels amazing in your hands.”

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WEIGHT DISTRIBUTION

iPhone 4SiPhone 5

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78-0.5

162g Feels GreatLight and Easy to Hold

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“For those who appreciate aesthetics, what’s inside matters just as much as what’s outside.”

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Exceptional Design Attention to every detail.

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Speaker Grill

Full of dust after 3 months.

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Sticks out like an ugly scar.

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Perfectly Flat

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AUDIO QUALITY

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Dishonest Design

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World’s first smartphone with dual bottom facing speakers.

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SMARTPHONE PHOTOGRAPHY

Only for Professionals

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Reliant on Hardware

Fast

Precise

Stable

Quick focus and capture.

Precise exposure, light sensitivity and white balance.

Crystal clear and sharp images.

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6 Physical Lenses f/2.0 Aperture13 MPx Gen2 Sony Exmor Sensor

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0.3s Shutter Speed

Thrilling White Balance Accuracy

Stable Image Quality

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OPERATING SYSTEM

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CyanogenMod 11S

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Flexible Functions

Themes and Customization

Privacy and Security

Our customer service team is ready to serve you in all launch countries.

Ships from a warehouse near you.

SERVICE

SHOPPING EXPERIENCE

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INVITE SYSTEM

Buy as soon as you get an Invite.Share Invites with your friends and family.

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Price?Now to the part everyone’s waiting for…

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Phone Processor Display Storage Battery Cameras Price

Samsung Galaxy S5

2.5 GHz Snapdragon

8015.1 inch 1080p 2GB/16GB 2800mAh 16MPx

2MPx $699

HTC!One M8

2.3 GHz Snapdragon

8015.0 inch 1080p 2GB/16GB 2600mAh Dual 4MPx

5MPx $699

OnePlus One

2.5 GHz Snapdragon

8015.5 inch 1080p 3GB/16GB 3100mAh 13MPx

5MPx ?

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299 16GB

$ USD

2014 Flagship KillerOnePlus One

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64GB?What’s fair to charge for additional

memory?

649iPhone 5S

849iPhone 5S

$

16GB 64GB

$

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USD USD

349 64GB

$ USD

2014 Flagship KillerOnePlus One

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First batch of invites starts in May 2014.

Look and Feel: exceptional design and premium built quality.

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Light and Ergonomic: the OnePlus One is easy to hold and weights just 162g.

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CyanogenMod 11S: fast, reliable and secure OS. !

Best Specs: Qualcomm® SnapdragonTM 801, 3GB of RAM, 3100mAh battery, 13MPx Sony Exmor IMX214 and global LTE coverage.

16GB 64GB

299$ USD 349$ USD

2014 Flagship Killer