op.cit bookstore november 13, 2013 © 2013 watermelon mountain web marketing 1 jan zimmerman, author...

YES YOU CAN:MARKET LOCAL ONLINE

Op.Cit Bookstore

November 13, 2013

© 2013 Watermelon Mountain Web Marketing 1

Jan Zimmerman, AuthorWeb Marketing for Dummies

Social Media Marketing All-in-One for DummiesWatermelon Mountain Web Marketing

info@watermelonweb.com 505-344-4230

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Optimizing search terms for local markets

Optimizing PPC ads for local audiences Getting your business on search maps Importance of mobile search results Taking advantage of local business

directories and review sites Using local events calendars Using specialized local social media

What You’ll Learn

Targeted SEO

Right click to View Source to see your keywords

Will get higher ranking in search engine results if you use a phrase with a location instead of separate terms

Search engines look at relevance, inbound links, social media presence

Personalized search can become troublesome for marketing

Add location to <alt> tags and file names

SEO Points to Remember

Localizing Social Media

Include your location in all social media profiles

Include your location in keywords for title and description on images on Pinterest and Flickr

Localized Facebook Page

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People who look at ads are already shopping

Can save money by localizing ads (same process applies for Yahoo/Bing)

Don’t need to run ads 24/7 Use ads to drive traffic to your store

and to your site

Notes About PPC Ads

Targeting Play Per Click Ads

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Localizing Promoted Tweets

© 2013 Watermelon Mountain Web Marketing 9

Localized LinkedIn Ads

© 2013 Watermelon Mountain Web Marketing 10

They are FREE! They can include offers and ad

content, not just location They are easy for users to understand Google ties multiple functions into

maps They are used for mobile search

Why Maps Matter

GooglePluswww.google.com/+/business

Yahoo! Localhttp://smallbusiness.yahoo.com/local-listings/

Bing Localhttps://www.bingplaces.com/

Mapquest Local Business Centerhttps://listings.mapquest.com/pl/mapquest-claims/preview.ht

ml

Mobile Marketing SEO Optimize your mobile site rather than

automatically reformatting to small screen

Technical performance affects ranking Use good SEO especially for title &

page description tags Test and support all links from digital

newsletters and other social media

Mobile Marketing Searchis Critical

Mobile Marketing Search

Business Directory & Recommendation Sites

Local Events Calendars Social Group Buying Sites Location-Based Social Networks

Other Local OnlineTools

Local Business Directories: Merchant Circle

www.merchantcircle.com/corporate/landing/signup.html

Local Business Directories: Citysearch

www.citysearch.com/members/start?refers=engage

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Social Review & Recommendation:Yelp

https://biz.yelp.com

Social Review & Recommendation: TripAdvisor

www.tripadvisor.com/Owners-t2 www.tripadvisor.com/BusinessListings

Local Events Calendars:KUNM Events Calendar

www.publicbroadcasting.net/kunm/events.eventsmain?action=submitEvent

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Be very careful about pricing and number of offers

Try to negotiate for a better percentage (usually only getting 25%)

Warning: Group Deal Sites

Social Group Buying Sites: Groupon

www.grouponworks.com/get-featured

Daily Deal Siteshttp://contest.kob.com/engine/Splash.aspx?

contestid=56245&GroupMode=1242018

Location-Based Social Network: Foursquare

https://foursquare.com/business

Meetupshttps://secure.meetup.com/register

Resources

© 2013 Watermelon Mountain Web Marketing 30

Jan Zimmerman

Watermelon Mountain Web Marketing

info@watermelonweb.com

(505) 344-4230

watermelonweb.com/marketingresources.htm