o.p.i digital strategy

OPI NAIL POLISHDIGITAL PRESINTATION STRATEGY

By: Nicole Alampi

Target Audience o Females aged 18-34

Teenagers Young Adults Parents Businesswomen

Campaign Raise awareness to use safe nail products

The Big IdeaO.P.I is a company that is concerned about the health and well being of its consumers along with what the products are being tested on

Tools and Tactics Social Media

Tools and Tactics Mobile Media

Tools and Tactics Internet Marketing

How To Measure Successo Number of Likes

o Number of Shares

oWritten in contest Comments

Digital Marketing Budget o 9 Month Time Frame• SEO—$4,320 per month• Pay Per Click—$2,160 per month• Social Media—$4,320 per month• Email—$720 per month• Mobile—$2,160 per month• Other—$720 per month

o Total Budget—$14,400 per montho Total 9 month budget—$129,600

Summery Spend around $14,400 per month Target women aged 18-34 Using Simple tools, we will track O.P.I site visits Buyers will receive emails that give facts of O.P.I safe

Polish Social Media will display the polish and host contest O.P.I app to give coupons = O.P.I. Campaign for success!