organising for social: marketing teams at the centre of organisational change

POST*SHIFTOrganising for Social Marketing teams at the centre of organisational change | 2014

Photo credit http://www.flickr.com/photos/good_day/555533669/

Social marketing teams often know more about the market and more about customers than anyone else in the firm

but internal org structure prevents them from sharing this insight more widely…

… and from helping the firm adapt or change based on

this market knowledge

HOW CAN SOCIAL MARKETING TEAMS PLAY A ROLE IN CHANGE ? ‘Organising for social’ means being better connected internally, sharing and collaborating with other teams and overcoming the silos and organisational limitations that keep marketing teams on the edge of the organisation rather than at the centre.

Photo credit https://www.flickr.com/photos/altemark/337248947/

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ORGANISING FOR SOCIAL

Overcome silos and disconnects to become more integrated and aligned.

Looks at the relationship between externally facing social teams and the rest of the organisation

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ORGANISING FOR SOCIAL

LEARNING & DEVELOPMENT Make your organisation more social / web literate

COLLABORATION Improving connections within and between teams

SOCIAL BUSINESS ENABLEMENT Using social technology to enable new ways of working

ORGANISATIONAL DESIGN Integrating and aligning teams and people

CUSTOMER CENTRICITY How to pipe customer insights into all relevant teams

Overcome silos and disconnects to become more integrated and aligned.

THE POST*SHIFT TEAM

Our core team pioneered the use of social technology inside companies,

and now works with corporate clients to assist with new forms of

organisational structure and practice to help create 21st Century firms.

Our team includes business strategists, collaboration specialists,

online communications experts, digital sociologists and technologists, plus

we have extensive associate network of specialists in various areas.

ABOUT OUR WORKSOCIAL BUSINESS LEADERS ‣ Industry thought leaders ‣Experienced consultancy team ‣Technology agnostic, but knowledgeable ‣Extensive knowledge base & case studies

PROJECT MANAGEMENT ‣Tried and tested enablement methodologies ‣Service and user-centric design thinking ‣Co-creation & collaboration approach ‣Enabling for independence

Photo credit: https://flic.kr/p/4vG62g

AUTHORS Cerys HearseySerena AlboniEa Ryberg Due

Olga Kozanecka!!

CONTACT US info@postshift.com

!FIND US

Our blog: www.postshift.com/blogSlideShare: http://www.slideshare.net/Postshift

Twitter: @Postshift

POST*SHIFT