organising for social: marketing teams at the centre of organisational change
DESCRIPTION
Social marketing teams often know more about the market and more about customers than anyone else in the firm, but internal org structure prevents them from sharing this insight more widely and from helping the firm adapt or change based on this market knowledge.TRANSCRIPT
POST*SHIFTOrganising for Social Marketing teams at the centre of organisational change | 2014
Photo credit http://www.flickr.com/photos/good_day/555533669/
Social marketing teams often know more about the market and more about customers than anyone else in the firm
but internal org structure prevents them from sharing this insight more widely…
… and from helping the firm adapt or change based on
this market knowledge
HOW CAN SOCIAL MARKETING TEAMS PLAY A ROLE IN CHANGE ? ‘Organising for social’ means being better connected internally, sharing and collaborating with other teams and overcoming the silos and organisational limitations that keep marketing teams on the edge of the organisation rather than at the centre.
Photo credit https://www.flickr.com/photos/altemark/337248947/
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ORGANISING FOR SOCIAL
Overcome silos and disconnects to become more integrated and aligned.
Looks at the relationship between externally facing social teams and the rest of the organisation
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ORGANISING FOR SOCIAL
LEARNING & DEVELOPMENT Make your organisation more social / web literate
COLLABORATION Improving connections within and between teams
SOCIAL BUSINESS ENABLEMENT Using social technology to enable new ways of working
ORGANISATIONAL DESIGN Integrating and aligning teams and people
CUSTOMER CENTRICITY How to pipe customer insights into all relevant teams
Overcome silos and disconnects to become more integrated and aligned.
THE POST*SHIFT TEAM
Our core team pioneered the use of social technology inside companies,
and now works with corporate clients to assist with new forms of
organisational structure and practice to help create 21st Century firms.
Our team includes business strategists, collaboration specialists,
online communications experts, digital sociologists and technologists, plus
we have extensive associate network of specialists in various areas.
ABOUT OUR WORKSOCIAL BUSINESS LEADERS ‣ Industry thought leaders ‣Experienced consultancy team ‣Technology agnostic, but knowledgeable ‣Extensive knowledge base & case studies
PROJECT MANAGEMENT ‣Tried and tested enablement methodologies ‣Service and user-centric design thinking ‣Co-creation & collaboration approach ‣Enabling for independence
Photo credit: https://flic.kr/p/4vG62g
AUTHORS Cerys HearseySerena AlboniEa Ryberg Due
Olga Kozanecka!!
CONTACT US [email protected]
!FIND US
Our blog: www.postshift.com/blogSlideShare: http://www.slideshare.net/Postshift
Twitter: @Postshift
POST*SHIFT