organizational communication ch-1

GENERAL IMPORTANCEGENERAL IMPORTANCEOF COMMUNICATION IN OF COMMUNICATION IN SOCIETYSOCIETY

Provides for human encounterAllows the development of

civilized societyHelps in transmitting knowledgeHelps us organize our work in

groups

IMPORTANCE OF IMPORTANCE OF COMMUNICATION IN BUSINESSCOMMUNICATION IN BUSINESS

Increasing size of companies Increasing complexity and

sophistication of organizations Highly specialized jobs Increased constituencies or groups Increasingly collaborative

management styles Developments in communication

technology

CONTRIBUTING BODIES OF CONTRIBUTING BODIES OF KNOWLEDGEKNOWLEDGE

Semantics (use of words)Linguistics (study of language)Rhetoric (study of effective written

and spoken communication)PsychologySociologyLogicGraphic DesignComputer Science/IT

THEORIES OF THEORIES OF COMMUNICATIONCOMMUNICATION

Electronic Theory Social Environment Theory Rhetorical Theory

Communicator

(Sender)

Audience

(Receiver)

Message

Electronic TheoryElectronic Theory

Communicator AudienceMessage

Social Environment

SOCIAL ENVIRONMENT SOCIAL ENVIRONMENT THEORYTHEORY

Communicator Audience

Message

Social Environment

Response

RHETORICAL THEORYRHETORICAL THEORY

DEFINITION OF DEFINITION OF COMMUNICATIONCOMMUNICATION

Communication is the process of sharing by which

messages produce responses.

PERSONALITYPERSONALITY

The Frame of Reference in the human mind, dynamically composed of millions of variables, is known as Personality.

PERSONALITYPERSONALITY

The Human Mind: Frame of Reference

80 % Subconscious

20 % Conscious

PERCEPTIONPERCEPTION

Signals from outside enter the mind through the six senses.

Once a Signal or Stimulus enters the mind it is processed by the Frame of Reference.

Definition: The meaning assigned to a Stimulus, after processing by the Frame of Reference, is known as Perception.

PERCEPTIONPERCEPTION

Perception(Meaning

assigned by the Frame of

Reference)

Stimuli

Senses

SELECTIVITYSELECTIVITY

Selectivity is a process whereby the human mind selects and processes only a few signals, at a given moment, discarding the rest of the stimuli.

BARRIERS TO BARRIERS TO COMMUNICATIONCOMMUNICATION

Psychological Barriers Semantic Barriers Physical Barriers

Barriers to CommunicationBarriers to Communication

Psychological Barriersa. Emotionalb. Perceptual

i. People perceive things differentlyii. People fill-in information without

checking accuracyiii. People perceive on the basis of

their own experiencesc. Selectivity

Assignment-1Assignment-1Q 1. Define Communication and explain its

main points.

Q 2. Give ten definitions of communication from other sources with reference for each.

Q 3. Write a note on Psychological Barriers to Communication.

Submission Deadline: Next class, 2012 Submit in Handwritten or Printed Form.

E-Mail (For Inquiries or questions only)

drbasit_preston@hotmail.com

Assignment-2Assignment-2

Q : Write a note on Psychological Barriers to Communication?

Submission Deadline: Next class, 2012 Submit in Handwritten or Printed Form