overview of sales navigator
Post on 26-Jan-2017
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Why reps lose deals
people on average are involved in the buying
decision
5.4
Missing critical players
77% of buyers don’t believe that sales understands their business and don’t
think they can help
Saying the wrong things
of forecasted deals go dark
24%
Losing touch with prospects
? ? ?
LinkedIn has a wealth of information on the people and companies with whom you want to build relationships
430M+ Members worldwide
7M+ Global companies
159M Monthly unique visitors
2B+ Updates per Week
To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience
Today: your personal
network
All that LinkedIn has to offer
YOU
Just what you need for sales
Overview of LinkedIn Sales Navigator Ethan Hamilton Customer Success Manager, LinkedIn Sales Solutions
6
Be the most effective platform for marketers to engage
with professionals
LinkedIn Sales Navigator lets you:
Engage Target Understand
Buyers with personalized
outreach
The right buyers and companies
What buyers value
Search CancelTeamLink members onlyShow
Lead Builder View saved searches
Current company TitleLocation Postal Code
Eg. LinkedIn Eg. Vice PresidentEg. San Francisco bay area
Function Seniority Company Size Industry
Entrepreneurship
Accounting
Administrative
Arts and Design
Business Development
Community and Social...
Owner
Partner
CXO
VP
Director
Manager
1-10
11-50
51-200
201-500
501-1000
1001-5000
Accounting
Airlines / Aviation
Alternative Dispute Rele...
Alternative Medicine
Animation
Apparel & Fashion
Keywords
Eg. Big DataRenewable AND energy Arizona Finance
x
x
Target the right buyers and companies
• Social Selling Index (SSI) • Unique daily log-ins • Saved leads • Accounts saved • Searches performed • Profiles viewed • InMail™ messages sent • Messages sent • Unique connections • Sort by tag
Measure and Manage with usage reporting
Know your team is on the right track and focused on the right activities:
• Measure social selling activity with daily SSI updates
• Coach your teams with actionable insights
• Benchmark your team’s performance against peers with team leaderboards
Measure and Manage using the Social Selling Index (SSI)
Our sales reps rave about how their prospects actually respond to them on
LinkedIn, where an email would likely be ignored.
24
Social Media Marketing Manager, XO Communications
Sales Navigator Helps You Sell Smarter
Target
• Find the right people faster and more easily
• Prioritize the right companies
• Qualify new people at your accounts
Understand
• Keep track of leads and existing relationships
• Stay up-to-date on contacts and accounts
• Research prospects wherever you work
Engage
• Engage with prospects and customers through your network
• Reach your prospects
directly with the right context
• Build your professional reputation
Buyers with personalized outreach
The right buyers and companies
What buyers value
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