panel - mobile health apps services

Mobile Health

Apps and Services

Daniel VierbuchenDocCheck

Jorge Juan Fernandez Garcia

Hospital Sant Joan de Déu

HSJD – Strategy for Health Apps

Paris Jorge Juan Fernández May 24, 2012

Liquid Hospital

Mobile is BIG

Liquid Hospital

The mobile app user life cycle

Liquid Hospital

The LIQUID HOSPITAL is an initiative which relies on several channels to go beyond the hospital building

WebThe Liquid Hospital

Health 2.0

Tablets

e-mail

Telephone

Cell phone

Medical devices

Telemedicine

Liquid Hospital

The complexity of the hospital

Who is the bank of the patient data?

And the banker?

Liquid Hospital

Integration with the EHRmHealth

TelemedicineOnline Care

APPS

INTEGRATION

Liquid Hospital

Not all Apps are created equal…Professionals Patients - Professionals Patients

WITH / WITHOUT Integration

WITH / WITHOUT Integration WITHOUT Integration

Liquid Hospital

In what ways can Apps help?

FOR THE PROFESSIONAL:

Access updated knowledge fast

FOR THE PATIENT:

Increase accessibility to healthcare

Reduce the impact of illness in people’s lives

FOR THE SYSTEM:

Reduce costs

APPS CAN…

1) Break the unit of repository, under the strategy of “All Data, One Bank”

2) In case we want to maintain Data Unity, they demand integration (which is expensive)

3) Increases the number of applications to control from an IT department point of view

BUT THEY ALSO…

Liquid Hospital

Institutional Strategy

Impact on Health

Outcomes

Content

WITH Integration

WITHOUT Integration

2

13

4

Liquid Hospital

Strategic Issues to DiscussCorporate Strategy:

Which apps? What conditions?Developer vs Content Curator

Innovation Model:Shares: none, minority, majority

Business Model:Revenue split: proportional, asymmetric

Management model: Inside the hospital vs Spin off

Liquid Hospital

Lessons LearnedMonetizing is still an issue (on both sides of the Atlantic)Apps are a part of the Service JourneyThe hospital has different roles in relation to apps:

Content Curator: prescribe apps from othersDevelop apps where:

New revenue stream Impact on health outcomes

Avoid everything that needs heavy integration

Jorge Juan FernándezDirector E-Health & Health 2.0

Innovation Department

jfernandez@hsjdbcn.org

@jorgejuan

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Kaisa TuominenIn Shape Moms

By Kaisa Tuominen

In Shape Moms APP is part of a larger philosophy that seeks to foment women’s health and to improve the quality of life of

future generations.

Goals:

To support and empower moms to be healthy and informed through pregnancy and birth

To foster respected births

To better the world by changing the way babies are born and parented

E.M.P.O.W.E.R.E.D. Moms Principles:

E xercise

M indset

P roper Alignment

O ptimal Lifestyle

W ater

E ncouragement & Support

R esponsability

E ducation

D iet

Results of OFF line program:

Cesarean vs. Vaginal Birth

Exercise

Birth Preparation:

Health

Health

Health

Mindset:•Affirmations•Relaxation

•Visualizations•Breathing•Vocalizations

Tools:

Direct access to an online community

Connects to the ipod for music

Keeps track of pregnancy weeks

In Shape Moms are…

FitHealthyInformedConfidentAccompanied

In summary: Empowered Moms

New exclusive content •Hypopresive Method APP •Postnatal Body Fix APP

Android

More languages

Monetizing the Apps

Eco Ads and Mobile Store

thnx!info@fitnessintegral.com

DISCUSSION