parle product

A

Project Report On

“PARLE PRODUCTS PVT.LTD”

Submitted To:

Gujarat University

Submitted By: Barot Kushal H &

Soni Jignesh R

Under Guidence OF :- Prof Mayur Patel

Company’s IntroductionFounded in 1929 by Chauhan family of Vile ParleParle Products has been India's largest manufacturer of

biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. 

BiscuitParle-GMonacoHide & Seek Hide &Seek

BourbonHide & Seek MilanoHide &Seek FabParle MarieNimkinGolden ArcsCoconut Cookies

Sweets

•Melody•Mango Bite•Chox•Kaccha Mango Bite•Poppins•Kismi

Market Share…..

85%

38%

22%

14%

Market Share

Frooti Biscuits BailleyConfectionary

Penetration

Rural-urban penetration of Biscuit : Urban Market : 75% to 85% Rural Market : 50% to 65% Per capita consumption of Biscuits :

INDIA 1.8 kg, South East Asian Countries 2.5 kg to 5.5 kg USA 7.5 kg

Parle – Product Life Cycle

Intr

oduc

tory

(Bre

ad C

ake)

Growth

(Fro

oti)

Mat

urity

(Par

le-G

)

Declin

e (A

ppy,

Hid

e&See

k)02468

10

Product

Lif

e

Stephan MixerThe Stephan TK Mixer is a component to

automatically feed the down-stream make-up equipment for biscuits, bread, rolls, buns, cake, sweet goods, cookies and crackers.

BISCUIT BAKING OVEN

260 feet long - Parle has the largest baking oven in Asia.

Levels Of Distribution Channel In ParleLEVEL 1Availability of all Parle products in the various

retail stores across the length and breadth of the country.

LEVEL 2Since it is an FMCG Product this channel exists

for customers scattered throughout the country.LEVEL 3Mass consumption is suitable for National and International Coverage.

THANK YOU