parle products
TRANSCRIPT
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PRODUCTS
1. INTRODUCTION:
-Parle Products has been Indias largest manufacturer ofbiscuits & confectionaries for almost 80 years.
-Makers of the worlds largest selling biscuits, Parle-G ,& a hostof other very popular brands, the Parle name symbolizesquality, nutrition & great taste.
-With a reach spanning even to remote villages of India, thecompany has definitely come a very long way since itsinception.
-Mr. Prakash Chauhan is the Executive chairman of Parle Agro.
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2.HISTORY:
*Parle Products fame & popularity is undeniable.Considering its extensive reach, the brand PARLE is known &
recognized by everyone.*In 1929 a small company by the name of PARLE PRODUCTS
emerged in British dominated India.
*The goal was to spread joy & cheer to children & adults alike,all over the country with its sweets & candies.
*Although, the company knew that it wouldnt be an easy task,they decided to take a brave step. A small factory was set up inthe suburbs of Mumbai to manufacture confectionary
products. A decade later this factory was upgraded tomanufacture biscuits as well.
*Since then Parle has spread in all directions & has woninternational fame.
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3.IMAGES OF PARLE
PRODUCTS:
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4.SWOT ANALYSIS:*STRENGHTS
1.LOW PRICE as compared to
competitors.2.SIZEABLE MARKET SHARE in
the country.3.Offers variety of products
under its BRAND.4.Different sizes of packets are
available.5.Deep & Effective COVERAGE.6.Largest DISTRIBUTION
SYSTEM.
*WEAKNESSES
1.BREAKING of BISCUITS while
delivering to retailers.2.IMPROPER & IRREGULAR
SUPPLY.3.FEWER SHARES in Premium
biscuit market.4.Dependent on its FLAGSHIP
BRAND, PARLE-G5.POOR PACKAGING.6.Lack of schemes for
distributors & retailers.
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*OPPORTUNITY
1.Rising demand for innovativepackaging.
2.Retailing loyal retailers.
3.Improving supply forestablished brands.
4.Information revolution broughtabout by media & masscommunication.
5.Good scope for snacks &
namkeens, if launched &properly promoted by PARLE.
*THREATS
1.Highly advertised brands suchas BRITANNIA.
2.Ever increasing competitionfrom multinationals & localcompanies.
3.Increase in sale of lower valuebakery products.
4.Emerging substitutes likewafers, snacks & toasts.
5.Margin war among the majorbrands.
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5.INTERSTING FACTS:*Many of PARLE PRODUCTS, say, biscuits & confectionaries,
are market leaders in their category & have won acclaim at theMonde Selection, since 1971 with a share of 40% of the totalbiscuit market & a 15% share of total confectionary market inINDIA, it has grown to a multi-million dollar company.
*The factories of PARLE BRAND at Bahadurgarh, Haryana &Neemrana, Rajasthan are the largest biscuit & confectionery
plants in the country.*The Brand Trust Report, published by Trust Research Advisory
in 2011, ranked PARLE in the 58th place as the MOSTTRUSTED BRANDS OF INDIA.
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FROOTI; mango drink
APPY CLASSIC; first apple nectar to be launchedin INDIA.
APPY FIZZ; champagne of fruit drinks
LMN; nimbu pani
GRAPPO FIZZ; sparkling grape juiceHIPPO; baked snack with goodness of wheat
MINTROX; mint candy
BUTTERCUP; hard boiled candy
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RAW MATERIAL
MIXING
MOULDING BAKING
COOLING
PACKING
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8.COMPETITORS:
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Outside India, Parle-G is
availablein Europe, UK, USA, Canada, Singapore, etc. In Canada, it is soldbyZehrs, Food Basics, Loblaws,
etc for only 99 cents for a418 gram pack. Its familiar acrossthe world and its sale hascommenced in Western Europe
and USA.
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