partyfly- lean startup machine nyc

PartyFly

Concierge bachelorette party planner

Party in a Box

Assumptions:● Buying accessories, food and drinks is a major

stress● People can't find time to shop

Got out of the building

20+ customer interviews, 8 survey responses:

● Most people don't find throwing small-scale parties to be that stressful (rated them "moderately stressful")

● Most stressful part: creating a playlist and getting RSVPs

● Women are most stressed about theme parties● Bachelorettes and showers are the most stressful of

all

ps Men don't throw parties...

Bachelorette parties

Interviewed 10 more women about planning bachelorettes

Most women find everything about them stressful:

● Ensuring guests will attend● Gathering payments● Choosing a theme● Negotiating with venues

Strong, emotional reaction from many women.

One concern: will the bride be pissed if she finds out?

Concierge MVP - 1st Customer● Customization important● Easier to customize with

packages as starting point● Biggest value-add: alleviating

annoying tasks

Does it scale?

● Assumes customization won't be labor intensive.

● Relationships with restaurants, clubs mean less effort to get reservations and on guest lists

Next Step: ● Testing cost of acquisition via Facebook, StumbleUpon

Long-term vision

● Bachelorettes are a beachhead

● Happy customers refer us for bridal and baby showers, birthday bashes, and numerous other celebrations

● More lucrative: corporate events