past, present & predictions: content marketing from 2017 to 2018

Past, Present, and Predictions:Content Marketing from 2017 to 2018

• The webinar is being recorded! Slides and recording will be sent to everyone who registers after the webinar concludes

• Have a question? Type your question in the chat box on the left hand side

• Posting to social? Use:• @marketo or @Uberflip or @BlueJeansNet

Housekeeping

Today’s Speakers

Uberflip

Randy FrischCMO & Co-

Founder

Marketo

Ellen GomesSr. Content

Marketing

Manager

BlueJeans

Network

Jade HillContent Marketing

Manager

Past, Present & Predictions:

Content Marketing

Randy FrischCMO & Co-Founder at Uberflip

Randy Jenny

Orange is the New Black

The Standups

Sarah Silverman

What the Health

Riverdale

‘The Breakfast Club’ Genre

Documentaries

Grease and any Musical

Bloodline

House of Cards

Stranger Things

Anything Marvel

Breaking Bad

Homeland

24

Black Mirror

Anything with"The Rock"

What does this mean for

marketers?

What does this mean for

marketers?

of North American B2B marketers

indicate they will increase their

content spending through 201739% — 2017 Benchmarks, Budgets, and Trends—North America, 2017 Content Marketing Institute

6.8 BUYERS WEIGHING IN → ABM is on the rise

What does this mean for

marketers?

— Gartner (CEB)

What does this mean for

marketers?

more sales opportunities

when leads are nurtured with

personalized content 20% - Demand Gen Report

Strategic SamDemand Jen

Marketing Mary

CONTENTEXPERIENCE

Uberflip Personas

Source: Marketo’s “State Of Engagement” Report

Trendspotting in MarTech

Examining Gartner’s Hype Cycles for

Digital Marketing

Hype Cycle for “Digital Marketing”: 2016

MACHINE LEARNING

Digital marketing Hubs

Content Marketing

AI

ABM

Digital marketing Hubs

Content Marketing

Hype Cycle for “Digital Marketing”: 2017

Trendspotting in MarTech

What’s Trending: Per Google

What’s Trending: Per Google

What’s Trending: Per Google

hub.uberflip.com

hub.uberflip.com

ABOUT

UBERFLIP

Uberflip is a cloud-basedplatform that empowers B2B marketers to create personalized content experiences at scale.

What’s Next?

Panel Discussion on Content Marketing from 2017 to 2018, and Beyond

Today’s Speakers

Uberflip

Randy FrischCMO & Co-

Founder

Marketo

Ellen GomesSr. Content

Marketing

Manager

BlueJeans

Network

Jade HillContent Marketing

Manager

What are your content marketing predictions for 2018?

What 2017 trends/predictions held up? What in content marketing is working for you right now?

How will the content marketing tech landscape change from 2017 to 2018?

Any predictions for content marketing beyond 2018?

Thank You