peoplebrowsr on big open data

Big Open Data | PeopleBrowsr

Jodee Rich CEO PeopleBrowsr

Thought Leader Panel

Big Open Data

Big Open Data | PeopleBrowsr 2

Big Open Data | PeopleBrowsr

Social Media Strategy

10,000 posts/second�

1% Gold 100% Real�

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Big Open Data | PeopleBrowsr

Swinging through the trees…

Big Picture

Human Socialization

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Big Open Data | PeopleBrowsr

Emerging from the jungle with language…

Big Picture

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Big Open Data | PeopleBrowsr

Thousands of years later we wrote it down…

Big Picture

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Big Open Data | PeopleBrowsr

PCs, internet, mobile phones and GPS have come together to enable a vast distributed data network of collective memory

Big Picture

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Big Open Data | PeopleBrowsr

A collective stream of intelligence…

Big Picture

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Big Open Data | PeopleBrowsr

Connected Little Brothers will have more intelligence than

Big Brother

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Big Open Data | PeopleBrowsr

An Inverted Orwellian Revolution

Little Brother has access to vast amounts of data�

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Big Open Data | PeopleBrowsr

Identity Archives

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Big Open Data | PeopleBrowsr

Disconnected Vast Replication of Efforts

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Big Open Data | PeopleBrowsr

Data Size

Total number of TV Show mentions since January 2011

30 Million

CASE STUDIES

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Big Open Data | PeopleBrowsr

TV Shows Analytics TV Show: 60 Minutes

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Big Open Data | PeopleBrowsr

Vehicle Brands Report Case Studies

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Big Open Data | PeopleBrowsr

387,162 vs 99,124 Total Tweets 2011 Total Tweets 2010

From last year, total volume of Tweets mentioning Super Bowl brands increased 271%. Doritos had the highest number of mentions in 2010 and was the 3rd top mentioned brand this year, with an 89% increase in volume in 2011. In 2011, most social activity of all ads was in the Auto industry, represented by Volkswagon, Chrysler and Chevrolet.

2011 Super Bowl Case Studies

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Big Open Data | PeopleBrowsr

Activity Statement The only fully transparent influence measurement system

A record of every interaction, a full view of your social presence Post and earn points directly from the Activity Statement

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Big Open Data | PeopleBrowsr

Kred Outreach Outreach is the measure of generosity

Outreach points are based in levels and will increase infinitely as users interact and spread messages from others. Outreach is measured by

Retweets @replies New follows List following

Outreach represents how others inspire you to interact and engage.

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Big Open Data | PeopleBrowsr

Big Data for Little Brother will carry the next level of Human Evolution

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Big Open Data | PeopleBrowsr

Big Data for Little Brother will carry the next level of Human Evolution We are the 99%

@WingDude slidesha.re/PBPepsiCo�JodeeRich@PeopleBrowsr.com 20