pinterest, google+ and facebook tips and techniques

How to Use Google+, Pinterest and the

New FacebookPresented by Jamie Turner and Karen Naide

This Webinar Sponsored by

This Webinar Sponsored by

Introductions•Karen is President of Project Social, a social media consulting firm

•She is the co-founder of 60SecondUniversity, an online training center that launches soon

•Her Twitter handle is @ProjSocial

Introductions•Jamie Turner is the co-author of “How to Make Money with Social Media” and “Go Mobile”

•He can be seen on CNN and HLN on the topics of social and mobile marketing

•He is the co-founder of 60 Second University

Ask us QuestionsStructure:

• Please feel free to type questions into the question box on your screen

• The hashtag for this event is #SMTips

• My Twitter handle is @AskJamieTurner

60SecondUniversity.com

Tweet About 60SecondUniversity.com

• Tweet about 60 Second University during this webinar and receive a $99 course for free

• Include 60SecondUniversity.com in your tweet• Use #60SU as your hashtag

Suggested Tweets:• “I’m looking forward to the launch of 60 Second University!

www.60SecondUniversity.com #60SU”• “60 Second University is going to provide online social media

training. It launches soon! www.60SecondUniversity.com #60SU”

Google+The Death of Facebook?

Google+ Overview• Google+ is, essentially, Google’s

version of Facebook

• It has been the fastest-growing social media site in history, going from 0 to 90 million users in just 9 months

• 60% of Google+ users log in every single day

• In comparison, just 50% of Twitter users log in daily

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Google+ Overview

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Getting Started•When using Google+, stick to industry-related topics with the occasional personal perspective tossed in

•Some large, well-known entities create Google+ pages for their organizations

•You’ll probably want to create a profile for your personal brand rather than your corporate brand

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Creating an Engaging Profile

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Insider Tip: Make Posts Visual

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Google+ Tips and Techniques• Provide original information and

sharing information

• Post several times a day

• Chris Brogan says to aim for an on-topic/off-topic ratio of 80/20

• Since Google monitors your social sharing activity on Google+, there may be some SEO benefits to using it

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Encourage +1s on Your Blog

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Action Plan1. Create a Google+ account2. Add photos to your profile

that support your personal brand

3. Provide a link on your website that drives people to your Google+ page

4. Encourage people to +1 your blog posts

5. Ask questions, provide insights, write mini-blog-posts (and keep things visual)

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Tweet About 60SecondUniversity.com

• Tweet about 60 Second University during this webinar and receive a $99 course for free

• Include 60SecondUniversity.com in your tweet• Use #60SU as your hashtag

Suggested Tweets:• “I’m looking forward to the launch of 60 Second University!

www.60SecondUniversity.com #60SU”• “60 Second University is going to provide online social

media training. It launches soon! 60SecondUniversity.com #60SU”

Pinterest for Business

The Current “Darling” of the Social Media World

Why do people love it?•Very easy to use – no bells and whistles

•Expression of who you are and what you love

•Can highlight your passions, places you’ve travelled, wishlists, decorating ideas

•Is longer lasting – on Facebook or Twitter, images are gone within a few days or hours

•Is NOT a place for over self-promotion

What is Pinterest?•Pinterest is a social network, one which is very visually focused and allows for easy sharing

•Pinterest allows you to create virtual bulletin boards or scrapbooks of images that you like… you “pin” these images to your boards. You can also “re-pin” from the boards of others

•Easy way to curate, share, and discover new interests

What does Pinterest look like?

Recent activity – this is Pinterest’s equivalent of a newsfeed on Facebook or

Twitter, or a stream on Google+.

How do you pin something in the first place?

Add the “Pin It’ bookmarklet to your browser. Then, click “Pin It”.

Pinterest allows you to choose the image you want to pin.

Other ways to pin

Users can also:• Upload images from their

computer• Use the “Pin It” button

which many savvy marketers are adding to their websites

• Provide a URL to Pinterest

How does it work?

Anatomy of a Pin

This tells me which friend pinned this item, where she found it, and what board of her

own that she pinned it onto.

When I click on a pin, I have the option to share it on my board (“Repin”), I can Like

it, or I can even comment on it.

How to Repin

After clicking “Repin,” this box pops up. I can choose which of my boards to pin this to, change the

comment, and publish it to Facebook or Twitter.

Addictive time-suck?•Pinterest is completely addictive but also very enjoyable

•People spend HOURS on Pinterest, pinning and repinning

•If you’re like me, you thought, “Oh no, yet another social network!”

•Before long, I realized as a social media marketer, I couldn’t possibly avoid it

Why bother?•Pinterest last month attracted more than 11 million unique visitors, more than double the 4.9 million who visited the site in November, according to comScore

•Those who visited spent nearly 100 minutes on the site in January, compared with 19 minutes on professional social-networking site LinkedIn

More Pinterest Stats•1.36 million average daily users•68% are women•50% between ages 25-44•28% have $100,000+ annual household income

•50% have kids•In February, Shareaholic released a study that Pinterest now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January

How does Pinterest boost traffic to your website?•If you have a “Pin It” button on your pages, then every single pin that comes from your site will have a link with a source

•By having a link to your site on the bottom of each pin, this allows pinners to encounter your content and visit your website in one click

•Visits to your site could mean lead generation!

Social Proof!

Getting StartedAccess to Pinterest is currently by invitation only.• You can request an invite (takes about a day).• You can ask a friend to invite you (or ask me!)• Sign up is easy, and you can easily invite friends.

Build Your FollowingBecause Pinterest allows people to follow users AND/OR boards, some boards could have more followers than the user who created of the board.• Create boards of specific

interest• Promote your boards on other

social media sites• Engage with other pins/users

by commenting or liking their pins/boards

Personal vs. Business Boards

• Some boards should be strictly about business, others should be personal… shows other Pinners who you are as a person• Privacy concerns• Can promote content

by your colleagues, so you can serve as a good resource

Pinning Best Practices•If possible, pin from the original source – use Tineye.com for reverse image search… respect copyrights

•Watermark your images•Write your own comments or descriptions under items that you’ve pinned

Visuals for Marketing

•Create boards with great visual content: Fun, beautiful, or interesting

• If your business doesn’t have a strong visual component (such as B2B companies), use some of the following content:-- Executive bios-- Images used in blog articles-- Infographics and data charts-- eBooks & eBook covers-- Photos of your customers

Lisa McKenzie – Pinterest Guru•Let’s give credit where it’s due:

Marketing Strategy #1BUILD BRAND AWARENESS•Express your brand and products using visuals and videos•Click-throughs to your site drive high traffic to your website

Marketing Strategy #2EDUCATE•Be a resource for all things you are passionate about including your industry•Serve your community by sharing interesting articles, images and videos

Marketing Strategy #3BUILD RELATIONSHIPS• Pinners connect with each

other by tagging @FriendsName, similar to Facebook and Twitter

• By tagging a friend, the person will be alerted to view the comment, driving them to view the pin

Marketing Strategy #4

PIN ORIGINAL CONTENT• Pinning consistently keeps you

top of mind• No copyright infringement if the

pin is original• Watermark your photos to

ensure visibility and credibility• Original pins are valued more

by the community

• More than 75% of pinning activity is REPINNING

Marketing Strategy #5BE RePIN-WORTHY• Write keyword-rich descriptions

• 500-character limit in descriptions

• Similar to Twitter, use hashtags to flag keywords, and tag followers

• If you use the $ symbol, Pinterest will automatically list your item as a gift that can be purchased

Marketing Strategy #6

SELLING ON PINTEREST• Watermark your images• Make descriptions key-word rich

• Add “$” to product description• List contact info

• Pin descriptions in “gift” items stick with the image, unlike comments

Marketing Strategy #7AFFILIATE MARKETING• Pin Affiliate products that link directly to the retailer• List Affiliate links in your pin description

Marketing Strategy #8CROWD SOURCE• Find Fans: http://

pinterest.com/source/yourwebsite

• Find fans who are already talking about your brand

• Connect with them on Facebook and Twitter thru their profile links

• Tag them in pins, and ask for feedback

Marketing Strategy #9

HOST CONTESTS• Pin-it-to-Win-It types of

contests• Visibility & Brand

Awareness• Traffic booster• Make it easy to enter

Marketing Strategy #9HOST CONTESTS• Pin-it-to-Win-It types of contests• Visibility & Brand Awareness• Traffic booster• Make it easy to enter

Marketing Strategy #10

INCENTIVIZE• Drive sales to your

online store• Offer coupons• Free trials• 2 for 1• Free memberships

Marketing Strategy #11

ADD PINTEREST TO CUSTOM FACEBOOK PAGE TAB•Use static iFrame app on Facebook

Case Study

CREATE A PAGE ON YOUR SITE THAT IS IMAGE RICH

Case StudyTHEN PIN THESE IMAGES TO A BOARD

Case Study

RESULTS:• Within 8 hours, she had 16 pins and 8

followers• Most popular pins: Betty White, Susan

Sarandon• Increased traffic• Increased sign-ups for eNewsletter• More comments on blog posts

Today’s PollHelp Me with Pinterest

Today’s Poll

Option #1 Option #2

New Facebook Changes

What They Mean for You

Facts About Facebook• People interact with their favorite brands on Facebook far

more than other social networks. (34% for Facebook, 4% for Twitter and 1% for LinkedIn)

• 78% of the people who Like brands on Facebook like fewer than 10 brands

• 58% Like a brand because they’re a customer

• More importantly, 57% Like a brand so they can receive discounts and promotions

• Once someone Likes your brand, they don’t go away -- 76% of people have never un-liked a brandSource: Chadwick Martin Bailey

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Key Things to Know•Your cover photo is the first thing people see when they visit your Page

•You cannot include purchase information such as “30% off” or “Download at our website”

•You cannot include contact information

•You cannot include calls-to-action

•Dimensions for cover photo are 850px X 310px

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Key Things to Know•Your profile picture can be your logo or some other image that represents your Page

•Think of it as an asterisk that telegraphs the visitor what your page is about

•Dimensions are 180px X 180px

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Key Things to Know•Photos, Likes and Apps are now at the top of your Page

•Photos show in the first spot, but you can change the order of everything else so people see what matters most

•You can show a maximum number of 12 apps, so make sure you put your most important first

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Key Things to Know

Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI

Key Things to Know

Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI

Key Things to Know•Your Page timeline is where a lot of people will spend most of their time

•Hover over a story and click on the star to make it wider

•Or, click on the pencil to pin it to the top of your Page

Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI

Key Things to Know•Manage Facebook from your Admin panel

Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI

Action Steps for Facebook•Don’t be afraid of the new changes

•Visit the New York Times, Starbucks and Coldplay for examples of early adopters

•Visit your competitor’s pages•Dive in and update your page to reflect your brand

•Engage customers on Facebook the way you always have

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Google Searches:Jamie Turner60 Second MarketerProjectSocial

Contact me:Jamie.Turner@60SecondMarketer.com404-233-0332

Contact Karen:Karen@ProjectSocial.net404-429-0505