positioning- the battle for your mind
Post on 16-Aug-2015
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WhatPOSITIONING
Is
ALL ABOUT
POSITIONINGIS
HARD-SELLING
CONCEPT
POSITIONING………
Poetic
Artful
straightforward
clearly defined
MANIPULATE What’s
Already Up
in the
MIND
RETIE
the connections
that already
EXIST
POSITIONING says
Touch the base with reality
what is REALITY ??
REALITY is
A prospect’s perceptions existing in mind
CAUTION: Do not try to change !!
MIND changingis the road to
disaster
USE
“OUTSIDE-IN”THINKING
RESTRUCTURE
PERCEPTION
to create your position
How
TO
RESTRUCTURE
COMMUNICATE
in an
overcommunicated
society
WHERE
communication
itself
isPROBLEM
Let’s think…….
How a person deals with this problem
an oversimplified mind
How can a product deal with this ??
an oversimplified message
Sharpen
your message
to cut into
the mind
REMEMBER
LESS
IS
MORE
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