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POST-PUBLICATION READERSHIP

GLOBAL VENTURECAPITAL PERSPECTIVES:A PREQIN & VERTEX STUDY

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Launched in September 2019, this study was shared with more than 65,000 recipients from Preqin's readership network via a dedicated marketing campaign, generating in excess of 1,000 independent downloads. By publishing the study on Preqin Insights, an additional 600+ independent downloads were achieved, bringing the total readership to more than 1,600 unique readers (as of 12 June 2020).

Report Downloads – Top 10 Contact Locations3

US 29%

UK 11%

Hong Kong 3%

Germany 3%

Singapore 8%

France 3%

India 3%

Japan 4%

China 3%

Report Downloads by Contact Location3

3 From 1,480 contacts with a known location

1 From 1,634 contacts with a known firm type 2 From 1,161 contacts with a known job title

25%

33%

22%

20%

Limited Partners

General Partners

Service Providers

Other

Report Downloads by Firm Type1

0.3%

7%

22%

23%11%

18%

19% Board Member

C level

Partner/President

Director

Manager

Analyst/Associate

Other

Report Downloads by Seniority Level2

AmericasEMEA

Asia-Pacific

37%

28%

35%

Switzerland 3%