pr & communication tools to optimise gaming regulation in ... 11h30... · trump campaign...

PR & Communication – Tools to Optimise

Gaming Regulation in the Future

Anne Mette Hjelle, Head of Communications, The Norwegian Gaming and Foundation Authority

Attractive Responsible

Monopoly – the Norwegian regulatory model

Mutual challenges

Internet opens up

Jurisdictions Internet

Gaming / gambling

Confusing?

?

Communication/dialogue – targeted

audience -multichannel

More focus onPaymentblocking

The authority is more active

(supervision and reactions)

More researchand knowledge

Networking and cooperation, both

nationally and globally

Communication, dialogue – targeted

audience -multichannel

More focus onPaymentblocking

The authority is more active

(supervision and reactions)

More researchand knowledge

Networking and cooperation, both

nationally and globally

How to connect? What affects us? Search for the

trigger-point

What is the trigger-point?

The audience wants to be entertained and have fun, but

in a safe and legal environment

We want a responsiblegamingmarked – even in

these digital times

We want to slow down theinfluence illegal companies

have in the heads of theaudience

- Are we on to something?

- Does your organisation use PR and communication

in a similar way?

- Would you consider using these methods?

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