pr in air india
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Project
On Public Relations
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Wh at Is PR ?
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Maharajah:The Mascot
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Ai r Indi a bega n life in 1948
L ockhee d L1049 S uper C on stellat ion s
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B oeing 747-200 VT-EDU in April 1984
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B oeing 747-400 at
Heat h row in November 1998
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A310 VT-EJK
at Manc h ester in 1998
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Air India Express in April 29, 2005
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Orga ni sat ion S tructure Of Ai r Indi a
M R V. THU LASIDAS , Chairman & Managing Director
M RS. M . KACKER , Chief Vigilance Officer
M R. V. K. M E H RA , Director-Engineering & Engine Overhaul
M R. S. P UNH ANI , Director-Finance
M R. A MO D S H AR M A , Director-Personnel & Inflight Service
M R. V. K. VER M A , Commercial Director
M R. JI T ENDER B H ARGAVA , Director-Public Relations
M R. H ASAN GAF OO R , Director-Security
CAP T . M .K. H ATH I , Director-Operations
M R V.C H ANDRA MOU LI , Director-Internal Audit &Executive Director-Mumbai Airport
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M R S. RANGANA TH AN , Director-Ground Services
Mr .D.S.K OH LI , Director-Northern Region
M R V.A. FERREIRA , Director-Human Resources Development
M R.V.SRIKRIS H NAN , Director-Materials Management
M RS.S.LALWANI , Director-Planning & International Relations
CAP T . DEEPAK ANAND , Director-Air Safety
M R. S. MU K H ERJEE , Offg. Director-Corporate Affairs
M R.I.S.V H AT KAR , General Manager-Properties & Facilities
DR ( M RS) L.P. NAK H WA , General Manager-Medical Services
M R.S.P H ADKE , General Manager-Department of Information Technology
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Fu nctions Of P R Department W ide Publicity
Approaching masses through media
Float various schemesi. Bulk Dealsii. Buy one get one freeiii.Companion freeiv. Senior citizen schemev. Gold card & Silver card
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Sponsorshipi. Marathon raceii. Golf clubiii. Help to cancer patients
Product is unique
Easy accessibility for people to reachToll No: 1600227722website: www.airindia.in
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Responsibility Of
P R Department
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P rocess Of P R Department
Market Research
Preparation of Report
Preparation of Action Plan
Approval of Plan
Execution of Plan
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Wh et h er P R Department needs any
co-operation from ot h er department for
exec u tion of plan ?
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Responsibility towards Society
Calamities
Public Friendly Schemes
Provision of Classes
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Responsibility towards Government
Revenue
Promotes Indian Culture
Builts proximity between countries
VIP transport
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Responsibility towards C u stomer
Market survey
Security
Fulfill Requirements
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P romotion Tools
Used for effective propaganda and publicity.
It helps in promoting the product internationally.
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F ollowing are t h e promotion tools
u ndertaken by Air-India
Press /M
edia
Multilingual Advertisement
Sponsorship
Lucrative schemes for the customers.
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Less financial burdens on buyers.
Product uniqueness propaganda.
Easy accessibility of tickets.
Effective hoardings and billboards.
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Appreciation to t h e P R
Department O ne such incident where PR Dept received overwhelming
appreciation is
PR executives observed that many Gujarati's travel toUK/US/Canada.
PR unit studied the market & arrived to a conclusion that if theyserve GUJARATI THALI on board the market will be doubled.
PR implemented this plan and the market increased within3months.
It was here that PR dept received overwhelming appreciation.
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REAS O NS BE H IND TH E B OOM IN
TH E AVIA T IO N SEC TO R
Standard of living of people has
increased.
People travel more.
Rise in competition in aviation sector.
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CUSTOMER IS A KING.W H AT E FF ORTS ARE
TAKEN TO SATIS FY T H IS KING ?
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PRESENTED BY
GROUP 7 S.Y.B.M.S - II
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Project members
Pushkar mathureDahawal nemawarkarTanmayee tulsankar
Viren viraKrunal punjaniHasmukh shaklesha
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Thank you
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