presentación waves of change: how mobile has transformed marketing
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It’s worse than you think!
Waves of Change: How Mobile has Transformed Marketing
J. Ramphis Castro Planadeball, P.E.,J.D.
Wednesday, May 16, 2012
Today’s Agenda
Mobile Internet in Puerto Rico
Trends in Mobile Adoption: Why should I care?
Do’s and Don’ts in Mobile Strategy
Advanced Marketing Techniques on Mobile
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
First, some data on Internet Usage in Puerto Rico
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Let’s dig deeper...
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Wednesday, May 16, 2012
It won’t change anytime soon...
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Meanwhile, on mobile....
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Wednesday, May 16, 2012
Why is this relevant?
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Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
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Where do we go from here?
Wednesday, May 16, 2012
Some Do’s and Don’ts
Respect your customers
Always ask permission
Live by your analytics
Be as targeted and specific as possible
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Don’ts
Send unsolicited or irrelevant push notifications or SMS (know your audience)
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Cutting-edge Mobile Marketing
Wednesday, May 16, 2012
Best way to build competency?
Wednesday, May 16, 2012
@jramphis
Wednesday, May 16, 2012
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