presentación waves of change: how mobile has transformed marketing

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It’s worse than you think! Waves of Change: How Mobile has Transformed Marketing J. Ramphis Castro Planadeball, P.E.,J.D. Wednesday, May 16, 2012

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Como parte del programa educativo de la undécima edición del SME Digital Forum, se presentaron varias charlas concurrentes durante la tarde. Para el beneficio de los participantes que asistieron y los que no pudieron asistir, incluimos la presentación en pdf del seminario: Waves of Change: How Mobile has Transformed Marketing ofrecido por J. Ramphis Castro Planadeball, fundador y CEO de TaínoApp.

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Page 1: Presentación Waves of Change: How Mobile has Transformed Marketing

It’s worse than you think!

Waves of Change: How Mobile has Transformed Marketing

J. Ramphis Castro Planadeball, P.E.,J.D.

Wednesday, May 16, 2012

Page 2: Presentación Waves of Change: How Mobile has Transformed Marketing

Today’s Agenda

Mobile Internet in Puerto Rico

Trends in Mobile Adoption: Why should I care?

Do’s and Don’ts in Mobile Strategy

Advanced Marketing Techniques on Mobile

Wednesday, May 16, 2012

Page 3: Presentación Waves of Change: How Mobile has Transformed Marketing

Wednesday, May 16, 2012

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Wednesday, May 16, 2012

Page 5: Presentación Waves of Change: How Mobile has Transformed Marketing

First, some data on Internet Usage in Puerto Rico

Wednesday, May 16, 2012

Page 6: Presentación Waves of Change: How Mobile has Transformed Marketing

Let’s dig deeper...

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It won’t change anytime soon...

Wednesday, May 16, 2012

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Wednesday, May 16, 2012

Page 10: Presentación Waves of Change: How Mobile has Transformed Marketing

Meanwhile, on mobile....

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Wednesday, May 16, 2012

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Why is this relevant?

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Wednesday, May 16, 2012

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Where do we go from here?

Wednesday, May 16, 2012

Page 30: Presentación Waves of Change: How Mobile has Transformed Marketing

Some Do’s and Don’ts

Respect your customers

Always ask permission

Live by your analytics

Be as targeted and specific as possible

Wednesday, May 16, 2012

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Don’ts

Send unsolicited or irrelevant push notifications or SMS (know your audience)

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Cutting-edge Mobile Marketing

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Best way to build competency?

Wednesday, May 16, 2012

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@jramphis

Wednesday, May 16, 2012

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