presentation 7 hjfy market stats and listing sources

Local Market Stats

Time to Buy?

Is NOW the best time to buy?

Some stats…

Leominster - 01453Sales 6 months 2 months 1 month

(average) 20.6 24 19

Inventory 170-19 active flagged = 151

7.5 months inventory

Fitchburg 01420Sales 6 months 2 months 1 month

(average) 20.7 24 22

Inventory 187-19 active flagged = 168

8.1 months inventory

Lunenburg 01462

Sales 6 months 2 months 1 month (average) 8 10 9

Inventory 80-3 active flagged = 77

9.6 months inventory

Sterling - 01564

Sales 6 months 2 months 1 month (average) 6 5 4

Inventory 54 – 10 active flagged = 44

7.3 months inventory

Lancaster 01523

Sales 6 months 2 months 1 month (average) 6.5 8.5* 3

*average price $317,864

Inventory 66 - 9 active flagged = 57

8.7 months inventory

Westminster 01473Sales 6 months 2 months 1 month

(average) 5.3 5 7

Inventory 75-9 active flagged = 66

12.4 months inventory Includes listings for 2 developments

Gardner - 01440Sales 6 months 2 months 1 month

(average) 11.5 16.5 16

Inventory 95-13 active flagged = 82

7.1 months inventory using 6 month figure

Templeton - 01468

Sales 6 months 2 months 1 month (average) 5.6 5 4

Inventory 59 - 6 active flagged = 53

9.4 months inventory

If you know these numbers, they can be a good marketing tool. If you sold 1 of the 4 listings in your targeted zip code in, say, July, you sold 25% of the homes in that market.

Good Time to be a New Listing

Poised on the edge of a Shift?

Touching Seller Clients

Why…Reach out to your friends and neighbors?Because with the team’s target marketing and approach, we can serve clients better than the average agent.

You are doing your friends a favor by reminding them that you sell real estate. You know your market better than anyone.

FSBOs

Expireds

Screen for:

• Mortgage amount• Last sales price• Market activity – how many

offices have they been with? Has the price moved at all?

• What kind of job did the last agent do?

Other ideas…CraigslistBlogging on Realtor.com“Blind” sites targeting FSBOs, short sales, buyers

Follow up!

Email list? Set up a free newsletter or send out an ecard every other month with local events info

Call SOI about upcoming events of interest

What are your best ideas?

Shift?

http://www.kellerink.com/blog/dont-let-latest-market-shift-leave-you-listless