presentation 7 hjfy market stats and listing sources
TRANSCRIPT
Local Market Stats
Time to Buy?
Is NOW the best time to buy?
Some stats…
Leominster - 01453Sales 6 months 2 months 1 month
(average) 20.6 24 19
Inventory 170-19 active flagged = 151
7.5 months inventory
Fitchburg 01420Sales 6 months 2 months 1 month
(average) 20.7 24 22
Inventory 187-19 active flagged = 168
8.1 months inventory
Lunenburg 01462
Sales 6 months 2 months 1 month (average) 8 10 9
Inventory 80-3 active flagged = 77
9.6 months inventory
Sterling - 01564
Sales 6 months 2 months 1 month (average) 6 5 4
Inventory 54 – 10 active flagged = 44
7.3 months inventory
Lancaster 01523
Sales 6 months 2 months 1 month (average) 6.5 8.5* 3
*average price $317,864
Inventory 66 - 9 active flagged = 57
8.7 months inventory
Westminster 01473Sales 6 months 2 months 1 month
(average) 5.3 5 7
Inventory 75-9 active flagged = 66
12.4 months inventory Includes listings for 2 developments
Gardner - 01440Sales 6 months 2 months 1 month
(average) 11.5 16.5 16
Inventory 95-13 active flagged = 82
7.1 months inventory using 6 month figure
Templeton - 01468
Sales 6 months 2 months 1 month (average) 5.6 5 4
Inventory 59 - 6 active flagged = 53
9.4 months inventory
If you know these numbers, they can be a good marketing tool. If you sold 1 of the 4 listings in your targeted zip code in, say, July, you sold 25% of the homes in that market.
Good Time to be a New Listing
Poised on the edge of a Shift?
Touching Seller Clients
Why…Reach out to your friends and neighbors?Because with the team’s target marketing and approach, we can serve clients better than the average agent.
You are doing your friends a favor by reminding them that you sell real estate. You know your market better than anyone.
FSBOs
Expireds
Screen for:
• Mortgage amount• Last sales price• Market activity – how many
offices have they been with? Has the price moved at all?
• What kind of job did the last agent do?
Other ideas…CraigslistBlogging on Realtor.com“Blind” sites targeting FSBOs, short sales, buyers
Follow up!
Email list? Set up a free newsletter or send out an ecard every other month with local events info
Call SOI about upcoming events of interest
What are your best ideas?
Shift?
http://www.kellerink.com/blog/dont-let-latest-market-shift-leave-you-listless