presentation of learning 2013

Tuesday, December 24, 13

A MONTH AT MIMANZANA

“NUESTRO NEGOCIO ES HACER CRECER EL TUYO”

“WE ARE LOOKING FOR STORY TELLERS”

How can I add value @

WORK PLACE DYNAMICS

Collaboration

Programers

Creative writers

Graphic designers

WORK PLACE DYNAMICS

Individual “focus” spaces

WORK PLACE DYNAMICS

Individual “focus” spaces

meeting room/table

WORK PLACE DYNAMICS

FlexibilityTime

management Office roles

WORK PLACE DYNAMICS

f r e e d o m

-“You can go any where, we are not robots we are humans”

-“Can I buy something really fast?”

LESSON 1: KNOW YOUR STORYTuesday, December 24, 13

R E A L * W O R L D

LESSON 1: KNOW YOUR STORYTuesday, December 24, 13

Find the value in 43 company’s and tell their story under 23 words

M E T A * D E S C R I P T I O N S

STICK TO THEORY? JUST START WITH THE WHY

LESSON 2: PEOPLE DON’T BUY WHAT YOU DO THEY BUY WHY YOU DO IT

“Servicio de pedidos dedicado a satisfacer los paladares celiacos que no quieren privarse de vivir. Lo más rico en productos con

harinas alternativas, cero gluten y cero lactosa.”

*Targeting a nitch OPEN

Market*

“Servicio de pedidos dedicado a satisfacer los paladares celiacos que no quieren privarse de vivir. Lo más rico en productos con

harinas alternativas, cero gluten y cero lactosa.”

*Targeting a nitch OPEN

Market*

LESSON 3: EVEN THE BEST STORY TELLERS GO THROUGH REITERATION

real feedback

LOOK FOR INSPIRATION

LESSON 4:

BE INSPIRED

LESSON 5: POWERFUL MARKETING COMMUNICATES THROUGH MORE THAN $$$ BILLBOARDS

P U B L I S H I N Gthe audience effect

THE A U D I E N C E

EFFECT-psychology theory-

A U D I E N C E

LESSON 6: WHEN THERE IS NO AUDIENCE

THERE IS NO MOTIVATIONTuesday, December 24, 13

LESSON 6: THE STORY IS ALWAYS SHAPED BY THE AUDIENCE

LESSON 6: THINK LIKE YOUR TARGET AND YOU’RE ONE STEP AHEAD

A memorable bucket list: 5 things

to do before leaving Cuzco 3 thrilling adventure activities at

the sacred valley

“STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT REFLECTION AT THE END” -IRA GLASS

REFLECTION TIME!

REFLECTION TIME!extrinsically motivated

companies kill creativity & productivity

REFLECTION TIME!

70:20:10• 10% through formal education

• 20% through other people

• 70% experience and practice

practice opportunitiesjob swapsnew experiences new rolesTuesday, December 24, 13

“SITTING HAS BECOME THE SMOKING OF OUR

GENERATION”

#I N T E R N S H I PNOVEMBER

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