presentation of learning 2013

Tuesday, December 24, 13

A MONTH AT MIMANZANA


“NUESTRO NEGOCIO ES HACER CRECER EL TUYO”


“WE ARE LOOKING FOR STORY TELLERS”


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How can I add value @


?

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How can I add value @


WORK PLACE DYNAMICS


WORK PLACE DYNAMICS

Collaboration

Programers

Creative writers

Boss

Graphic designers


WORK PLACE DYNAMICS

Individual “focus” spaces


WORK PLACE DYNAMICS

Individual “focus” spaces

meeting room/table


WORK PLACE DYNAMICS

FlexibilityTime

management Office roles


WORK PLACE DYNAMICS

f r e e d o m

-“You can go any where, we are not robots we are humans”

-“Can I buy something really fast?”


LESSON 1: KNOW YOUR STORYTuesday, December 24, 13

R E A L * W O R L D

LESSON 1: KNOW YOUR STORYTuesday, December 24, 13

Find the value in 43 company’s and tell their story under 23 words

M E T A * D E S C R I P T I O N S


STICK TO THEORY? JUST START WITH THE WHY


STICK TO THEORY? JUST START WITH THE WHY

LESSON 2: PEOPLE DON’T BUY WHAT YOU DO THEY BUY WHY YOU DO IT


“Servicio de pedidos dedicado a satisfacer los paladares celiacos que no quieren privarse de vivir. Lo más rico en productos con

harinas alternativas, cero gluten y cero lactosa.”

*Targeting a nitch OPEN

Market*


LESSON 3: EVEN THE BEST STORY TELLERS GO THROUGH REITERATION

real feedback


LOOK FOR INSPIRATION

LESSON 4:


BE INSPIRED


LESSON 5: POWERFUL MARKETING COMMUNICATES THROUGH MORE THAN $$$ BILLBOARDS


P U B L I S H I N Gthe audience effect


THE A U D I E N C E

EFFECT-psychology theory-

A U D I E N C E


LESSON 6: WHEN THERE IS NO AUDIENCE

THERE IS NO MOTIVATIONTuesday, December 24, 13

LESSON 6: THE STORY IS ALWAYS SHAPED BY THE AUDIENCE


LESSON 6: THINK LIKE YOUR TARGET AND YOU’RE ONE STEP AHEAD


A memorable bucket list: 5 things

to do before leaving Cuzco 3 thrilling adventure activities at

the sacred valley


“STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT REFLECTION AT THE END” -IRA GLASS

REFLECTION TIME!



REFLECTION TIME!extrinsically motivated

companies kill creativity & productivity



REFLECTION TIME!



REFLECTION TIME!

70:20:10• 10% through formal education

• 20% through other people

• 70% experience and practice

practice opportunitiesjob swapsnew experiences new rolesTuesday, December 24, 13

“SITTING HAS BECOME THE SMOKING OF OUR

GENERATION”


#I N T E R N S H I PNOVEMBER


presentation of learning 2013

Marketing