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► Twitter/ Twitter/ FacebookFacebook
•One2one2many
• Online communities
• Multiple Simultaneous Messaging
• Twitter/Facebook/LinkedIn, etc.
• Massively multiplayer online role-playing game (MMORPG) – Gaming
What is Social Networking?
Why Social Media Matters?
LinkedInLinkedIn 30 million users, strongly business-oriented, $1 Billion+ valuation30 million users, strongly business-oriented, $1 Billion+ valuation
FacebookFacebook #5 top global website per Alexa#5 top global website per Alexa 132 million unique visitors/month132 million unique visitors/month
TwitterTwitter Fastest growing social networkFastest growing social network Recently turned down $.5 Billion buyout offer from FacebookRecently turned down $.5 Billion buyout offer from Facebook
What is the Need?
Key takeaways: Key takeaways:
The rest of the world is moving onto these forums - quickly. The rest of the world is moving onto these forums - quickly.
Your web presence has to Your web presence has to move beyondmove beyond the firm website. the firm website.
You need links to enhance your business marketing.You need links to enhance your business marketing.
9.Let Others 9.Let Others ParticipateParticipate
Social Networking is Edging to The Tipping Point
Social Networking Tools
Blogs A publicly shared text interchange Online Web Page Online Comments from Others They will and that is the best call to action They will be saying things to their friends also Anyways, this way you will be known to everyone
“Classic” social networking sitesTwitterFacebookLinkedIn
Virtual Reality sitesSecond Life (3D Life Simulation)
GamingWorld of Warcraft, Eve, Cartoon Network, Disney’s Virtual Kingdom
Social Networking Tools
Change your focus to pull
MEDIA?
Getting New Media to Work For You!
Buy online ads through GoogleVideo and flash ads as well as text search adsAds placed on lots of sites, including SNS like Facebook and Twitter
Can also use videos on their web sites, upload to YouTube etc.
Results are good, headcount is up
What We Learned?
Geographic targeting is vital, and more sophisticated than any other media
Text ads got placed more – have to bid high to get video and flash ads placed
Requires expertise to manage these ad campaigns (Google, Facebook, etc.)
A To-Do List
Get EducatedLearn about how to use online ad tools, analytics, etc. or
hire in the expertise If you aren’t already, start using SNS yourself
Start Using the ToolsBlogs on related websiteVideos on website, Youtube, etc.Set up websites on Facebook, Twitter, etc. and have it
managed it for you!
What is Twitter?
09.06.09 | Computer Science Department | Ubiquitous Knowledge Processing Lab | © Prof. Dr. Iryna Gurevych | 14
TwitterSocial Networking Website….
Agenda
What is Twitter?
The community
Everything about information
Just a hype?
Twitter is a social networking and blogging service that enables its users to send and read other user’s updates.
Key Points Of Twitter
Brief text messages of 140 characters or less called Brief text messages of 140 characters or less called “Tweets”“Tweets”
Can be done via web, via SMS on cellphone, via email, etc. Can be done via web, via SMS on cellphone, via email, etc.
Concept: a hybrid of blogging and text messaging.Concept: a hybrid of blogging and text messaging.
SMS: It is also sometimes described as the SMS: It is also sometimes described as the ""SMS of the InternetSMS of the Internet””
Alexa Ranking: It is ranked as one of the 50 most popular websites worldwide Alexa Ranking: It is ranked as one of the 50 most popular websites worldwide
Users Control : Users are very much in control of whose updates they receive, Users Control : Users are very much in control of whose updates they receive, when they receive them, and on what to restrict.when they receive them, and on what to restrict.
?…
!…
!…
Questions for your followers
Eg: “anyone sick of Facebook, yet?”
Why we use Twitter?
Our communication tools are shrinking…
Big Tome
From books
Our communication tools are shrinking…
Big Tome
pdfTo lightweight documents
Our communication tools are shrinking…
Big Tome
My blog
To blog posts
Our communication tools are shrinking…
Big Tome
My blog
To text messaging
Our communication tools are shrinking…
Big Tome
My blog
Welcome to the microblogging
revolution
Twitter = stripped down blogging
My blog
Twitter = stripped down blogging
No titlesMy blogMy blog
Twitter = stripped down blogging
No titlesMy blogMy blog
No categories
Twitter = stripped down blogging
No titlesMy blogMy blog
No categories
My blog
Tighter text
Twitter = stripped down blogging
My blogMy blogMy blog
How to use Twitter?
@ reply: A comment aimed at one user, but visible to the public.
DM: A direct message sent in private to another user.
Retweeting: Sharing someone else’s post. Often abbreviated “RT.” i.e. Taking a twitter message someone else has posted, and rebroadcast that same message to your followers.
Twitter in Business
Raise AwarenessOffer proactive customer serviceAnswer questionsPromote events, products, services
Home
A twitter profile
The Possibilities with Twitter
Other Amazing Features!
How to Find People?
o Find people using
Keywords Location Interests many more…..
Cool Features
Translate foreign language updates into English
Trending topics i.e. most popular topics people are excited about
Advanced Search: some truly amazing things, like find people within 15 miles of a given location, find updates to a certain person or from a certain person, or even updates within a specified time period
Built Ads that let you easily interact with friends and businesses
Special FeatureSpecial Feature
►Find people on other networksFind people on other networksi.e. i.e. We can check a list of your contacts to see if any We can check a list of your contacts to see if any
of them are currently using Twitter. You can check of them are currently using Twitter. You can check address books fromaddress books from Yahoo, Gmail, AOL.Yahoo, Gmail, AOL.
Twitter email service
Twitter Poll
Twitter deck
Twitter on IPhone and Blackberry
09.06.09 | Computer Science Department | Ubiquitous Knowledge Processing Lab | © Prof. Dr. Iryna Gurevych | 44
Some Facts Founded 2006 in
San Francisco, California, USA
More than 5 million users(december 2008)
US$ 57 million venture capital
09.06.09 | Computer Science Department | Ubiquitous Knowledge Processing Lab | © Prof. Dr. Iryna Gurevych | 45
Agenda
What is Twitter?
The community
Everything about information
Just a hype?
1. Reach out to blogger “friends” and invite them to cover your event
2. Have blogger conference calls
3. Treat “blogger friends”
Idea!
1. Don't just post your content, talk about it!2. Conversation provides context for your content &
messages3. It happens in different ways and in different places
like: a. Blog comments, social networks (facebook,
linkedin, twitter), interviews, meetups, conference calls, etc.
b. Make sure you have a presence on a few external blogs and groups
4. Be authentic, be present
Conversation
Agenda
What is Twitter?
The community
Everything about information
Just a hype?
The information Information spreads real fast (e.g. Kim
Kardashian‘s sunburn, is Patrick Swayze dead? etc.)
Insider information (e.g. Election of the federal president)
Statements
Specific marketing
Agenda
What is Twitter?
The community
Everything about information
Just a hype?
09.06.09 | Computer Science Department | Ubiquitous Knowledge Processing Lab | © Prof. Dr. Iryna Gurevych | 51
Benefits?
Benefits!!• Twitter brings great minds together, and gives you daily opportunities to Twitter brings great minds together, and gives you daily opportunities to
learn.learn.• Twitter can help direct people’s attention to good things.Twitter can help direct people’s attention to good things. Twitter helps with business development, if your prospects are online. Twitter helps with business development, if your prospects are online. Twitter at events helps people build an instant backchannel.Twitter at events helps people build an instant backchannel. Twitter breaks news faster than other sources.Twitter breaks news faster than other sources. Twitter works swell as an opinion poll.Twitter works swell as an opinion poll. Twitter can augment customer service. Twitter can augment customer service. Twitter gives businesses a glimpse at what status messaging can do for Twitter gives businesses a glimpse at what status messaging can do for
an organization. an organization. Twitter gives your critics a forum, but that means you can study them.Twitter gives your critics a forum, but that means you can study them. Twitter helps one organize great, instant meetups (tweetups).Twitter helps one organize great, instant meetups (tweetups).
Future of Twitter
According to Google Trends, site traffic has mushroomed over the last year
What is Facebook??
Facebook is a great way to meet friends and keep up on what they are doing. Once you add a friend to your Facebook friend list you will always know when they are adding things to their blog or updating their profile.
www.facebook.comOriginally set up to enable friends to keep in touchNow available to anyoneSet up your personal profileJoin and create groups, pagescan be open, closed or secretdiscussion boards, ‘Wall’, photos, videos, events
Most corporate groups are now privateLibrary pages, professional groups, local government
55
Features!!
Photo Album: Add photos and photo albums to your Facebook profile.
Blog Merge: Use the blog feature to create your own simple blog or you can merge your existing blog right into Facebook's blog.
Excellent Search and Browse: Search and browse for people on Facebook using just about any search features.
Facebook Metrics General Growth More than 100 million active users Facebook is the 4th most-trafficked website in the world Facebook is the most-trafficked social media site in the world User Demographics Over 55,000 regional, work-related, collegiate, and high school networks More than half of Facebook users are outside of college The fastest growing demographic is those 25 years old and older Maintains 85% market share of 4-year U.S. universities Applications No. 1 photo sharing application on the Web Photo application draws more than twice as much traffic as the next three
sites combined More than 24 million photos uploaded daily More than 6 million active user groups on the site
Creating an AccountOn
Video
Why Facebook?
65 million active users
6th most trafficked site in the US
Business Giants already present
Why it matters?
Building connections Viral information spread Community Another opportunity to reach people Business Giants already in Facebook
Millions of Updates
The end…
Any questions?
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