presentation your social @ the social conference
Post on 20-Aug-2015
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Formal Definition
Content marke?ng is the marke&ng and business process for crea?ng and distribu?ng relevant and valuable content to aBract, acquire, and engage a clearly defined and understood target audience – with the objec?ve of driving profitable customer ac&on........
Elevator Pitch
Tradi?onal marke?ng and adver?sing is telling the world you’re a rock star. Content Marke&ng is showing the world that you are one. Source: Robert Rose
For Non Believers
Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Content marke&ng is about crea&ng interes&ng informa&on your customers are passionate about so they actually pay a>en&on to you
Develop a strategy Or even better, a social content marketing program
hBp://contentmarke?ngins?tute.com/2010/06/content-‐strategy-‐discovery/
1. Create & Manage
2. Op?mize, Aggregate, and Curate
3. Converse & Listen
4. Measure & Learn
Bron: Managing Content Marke?ng by Robert Rose & Joe Pulizi
To date, “CityOne” has racked up to 18,000 players from more than 130 countries since its launch in 2010, proving simula?on gaming may be a powerful new content ini?a?ve that can engage, educate and influence.
Nike wants to improve the World to a BeBer World! So why not start yourself and tell a great story about it?!
Whats up next
Your Social and University of Tilburg “Scien0fically research what the power is of Social Content Marke0ng in rela0onship to customers buying behaviour”
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