print media analysis july 2016

Print MediaMonthly Report July 2016

Analysis: Mediatrack Pakistan

About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad, Multan, Peshawar and Quetta regions.

For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study.

Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications.

About Mediatrack:Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan.

About the Report

Analysis based on Publications

TOP 20 CATEGORIES % Share of Spent

18%16%

8% 8%7% 7%

2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOP 20 ADVERTISERS % Share of Spent

GOVERNMENT OF PAKISTAN

GOVERNMENT OF SINDH

GOVERNMENT OF PUNJAB

DEFENCE HOUSING AUTHORITY

NATIONAL BANK OF PAKISTAN

TREET CORPORATION LTD

ASF FOUNDATION

GOVERNMENT OF KHYBER PAKHTUNKHWA

MOBILINK PAKISTAN

SUPERIOR GROUP OF COLLEGES

HONDA AUTOMOBILES

ARIF BUILDERS PVT LTD.

NATIONAL INVESTMENT TRUSTLASANI

BAHRIA TOWN

PUNJAB GROUP OF COLLEGE

CITY DISTRICT GOVERNMENT LAHORE

ROYAL RESIDENCIA LAHORE

UNITED BANK LIMITED

HABIB BANK LTD

10%

6%5%

3%2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOP 20 BRANDS % Share of Spent

MINISTRY OF INFORMATION SINDH

MINISTRY OF POPULATION SINDH

ASF HOUSING SCHEME KARACHINADRA

NATIONAL BANK OF PAKISTAN

SUPERIOR GROUP OF COLLEGES

GOVERNMENT OF PAKISTAN

NAYA NAZMABAD

DEPT PRIMERY & SECONDRY HEALTH CARE PUNJAB

HONDA CIVIC CAR

NBP CASH N GOLD

MINISTRY OF HEALTH SINDH

DHA BAHAWALPUR

DHA OASIS KARACHI

DHA KARACHI

GOVERNAMENT OF PUNJAB

MINES & MINERAL DEPARTMENT

BAHRIA TOWN KARACHI

ROYAL RESIDENCIA LAHORE UBL

2%2% 2%

2%

1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOP 10 URDU PUBLICATIONS % Share of spent

JANGEXPRESS

NAWA-E-WAQTDUNYA

KHABRAINNAI BAAT

AUSAFKAWISH

UMMAT

ROZNAMA PAKISTAN

39%

15%

11% 11%

6% 6%3% 2% 1% 1%

TOP 10 ENGLISH PUBLICATIONS % Share of spent

DAWN

THE NEWS

BUSINESS RECORDER

EXPRESS TRIBUNETIMES

THE NATION

PAKISTAN OBSERVER

PAKISTAN TODAY

THE FRONTIER POST

39%

21%

10% 9% 9%5%

3% 3%0.4%

PAGE AD TYPE ANALYSIS% Share of spent

Back Page 20%Front Page27%

Back inside

5%Front inside13%

Inside35%

REGION WISE ANALYSIS % Share of spent

Is-lam-abad23%

Multan4%

Quetta 3%

Pe-shawar

2%

Hy-der-abad2%

Karachi 36%

Lahore 30%

ENGLISH VS URDU PUBLICATION% Share of spent

ENGLISH37%

URDU

63%

WEEKLY SPENDING TREND% Share of spent

Saturday Sunday Monday Tuesday Wednesday Thursday Friday

11%

40%

13%

11% 12%

5%

9%

For query on DATA, please contact:

Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off

Main Sharah-e-Faisal, Karachi, Pakistan.

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Arshad Bhattikhi@mediatrackpk.com Phone: +9221-34289818-9

THE END