prod lab week two 10 11

Production Lab

Today:

Ammo Talwar – Punch Records

Live briefs

Submitting your project idea

Live briefs

Working on a project where the parameters are defined by a ‘client’

Ammo Talwar – Punch Records

Alexa Torlo – New Technology Institute

Other live briefs…..

Other Live Briefs

Alexa Torlo – New Technology Institute

alexa.torlo@bcu.ac.uk

Blue Eyed Soul Dance Company / Dance Transformations

Dance Company supporting inclusive dance with disabled and non-disabled artists of all ages.

– Finding ways to draw more online traffic to their site and social media presence.

– Focussing on broader UK and International social networks with complimenting interest areas, to build a campaign for this unique programme.

http://bit.ly/Plab-dance

Library of Birmingham

Race Online 2012 project– Getting 50 housebound citizens online.– Developing a social networking site for these

users

http://bit.ly/Plab-lib

Jen.bakewell@birmingham.gov.uk

Fish in a Bottle

Research for a new social archive website.

– Researching archive content in all forms of media

– 6 week internship

http://bit.ly/Plab-fish

CV to info@fishinabottle.com

The Positive Ideas Company

Social Media project– New social media tool that will facilitate

interaction between strangers in public– Research project with potential users

Iman Fadaei - info@positive-ideas.com

Phase 1: Audit

What have you learnt so far on the course?

Phase 2: Experiment

How can I use my skills to innovate?

How can I create a lab for myself?

It shouldn’t matter if things go wrong.

Lab time

Feb 21st – begin

May 3rd – end

7 weeks excluding Easter break

Assessment

Lab report and evaluation (60% 20th May 2011)

– Project Initiation Document– Highlight reports– Blog posts– Poster– Evaluation

Submit Project Initiation Document

(by Friday 18th Feb)

Project Initiation Document

Summary

Context

Objectives

Approach

Partnership

Risks

Project summary

“Edit a local website for a period of time; try to innovate around content; shape an editorial stance; consider how to make the blog sustainable”

Context

Lots of debate about ‘hyperlocal’ (research)

Different Models (examples)

Objectives

Experiment with different media

Make an attempt to get readers more involved

Create a clear editorial stance for the blog

Project Approach

Create a small team to help me work on the blog (especially as Cadbury story is about to go HUGE)

Create ‘packages’ of work with clear deliverables

Partners

Yes. Two undergraduate students.

Risks

1. My day job gets in the way.

2. A stronger editorial style puts readers off.

Mitigation:

1. Work as a team.

2. Consult locals before publication.

Blog

Use daveharte.com for reflecting

Project Initiation Document

Fill in a form (http://bit.ly/PID2011)

Send it to your Project Board

Project boards feed back to you

Simple feedback

– ‘it’s great’,

– ‘have a word with your tutor’,

– ‘have asked Dave to have a look’

How we’re organised:

Project Board

Project Manager(s)

Programme Management me and tutors

other students

you

How we’re organised:

Purple

Red

Yellow

Brown

Green Blue

Black

Orange

Responsible for 5 or 6

Students each

Next week

No formal lesson.

Project boards meet to look at PIDs and feed back to students.

Project boards send copies to me

(let me know issues / concerns)