productcamp atlanta 2014 -why you should convince marketing to go agile?

Nikki NixonSalesloft@techmarketeratl

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39 Blogs

5 Infographics

2 eBooks

2 Meetup Events

1 ROI Calculator

1 Interactive Infographic

Over 5000 Social Engagements

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Game Plan@techmarketeratl

One Week Sprints

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Daily Scrum @techmarketeratl

Share Wins With Team @techmarketeratl

CustomerInsight

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Biggest Customer Pain Point Was Sales

Development Process

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Marketing Automation

Wasn’t Flexible Enough

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Lead Tracking Was Out of

Control@techmarketeratl

No Idea What Processes Were

Effective@techmarketeratl

Passed This Valuable Feedback to Our

Engineers@techmarketeratl

Who Turned That Feedback Into Our Latest Product… SalesLoft Cadence

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Did I Mention We Built This in 90

Days?

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