programme development and podcasting - chris bannon, vp, wnyc, new york, usa

Programme development in the age of podcasting

Chris Bannon, VP, WNYC, New York, USA

#rde14

1# PUBLIC RADIO STATIONIN THE USA

#

(WNYC FM, Weekly Cume, Fall 2013)

2

LARGESTAUDIENCE IN AMERICA

PUBLIC RADIO STATIONIN THE USA

(WQXR FM, Weekly Cume, Fall 2013)

IN DIGITAL AUDIO

#1PODCASTSiTUNES

(Radiolab & Freakonomics Podcasts, 2010-2013)

#1CLASSICALMUSIC STREAM IN THE USA

(WQXR Monthly Stream Sessions, U.S. Classical Music Station Survey, 2013)

LEADER

MONTHLY DIGITAL IMPRESSIONS27,500,000

BRANDS

375+ HRS of Programming/Week

NEWS/CULTURE

POWERHOUSE POTENTIALInternal

talent and ideas

Co-production partnership

s

“Acquired” podcasts

Class of FY14 Checkpoint Checkpoint

OUR APPROACH: build a portfolio of new shows with

What is a POWERHOUSE BRAND?

Meets our mission & is New York-centric (intellectually & emotionally)

Reaches young & diverse audiences (30-40)

Engages to create powerful loyalty (= sustainable financially)

Offers multiple platform experiences (live events & digital)

Can be distributed directly to the audience

Supports women’s voices and diversity

1

2

3

4

5

6

Initial screen

First checkpoint

Red light decisionAnnual review

12

3

4

4

Powerhouse

Mid-tier

Discontinue

12-18 months 3-4 years

DISCIPLINE & FLEXIBILITY

Structured process provides both

Freakonomics.comRadio Guest

Book Series

PodcastPodcast

Radio Series

NYTimes Column

CASE STUDY:

DIGITAL FIRST

DISTRIBUTION ANDCONTENT PARTNERSHIPS

EVERY SHOWIS GLOBAL

SUCCESS STRATEGIES

THE

MEMBERSHIPUNDERWRITING

ECONOMIC MODEL

THE FUTUREPOWERHOUSE BRAND POTENTIALMISSION COMPATIBILITYHIGH PERSONALITY VEHICLESROOM FOR US TO ADD VALUECONTENT HAS POTENTIAL FORDEEP AUDIENCE ENGAGEMENTCONTENT GENERATES HIGH LOYALTY

Youthful 90-year-oldmedia operation seeks…

Questions?