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©Copyright2016– BDow,BTaylor

PROJECTMANAGEMENT&S O C I A L M E D I A T o o l s

Bringingthetwoworldstogether!

BillDow,PMP • Co-author:“ProjectManagementCommunicationsBible”• Author:“TheTacticalGuideforBuildingaPMO”• Co-Author:“ProjectManagementCommunicationsTools”

©Copyright2016– BDow,BTaylor

©Copyright2016– BDow,BTaylor

HandsOn

BillDow,PMP

©Copyright2016– BDow,BTaylor

SocialAuthorGivingBack

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ImportanceofProjectCommunications1.ProjectFailures&Survey’s

2.CommonCommunicationProblems

3.ProjectCommunicationPlanning

4.ProjectManagement&SocialMedia

5.ProjectCommunications&AgileProjects

6.ProjectManagement&BusinessIntelligence

Agenda1. ProjectManagement&Social

Media

2. SocialMedia&PMI

3. CommunicationPurposes

4. SocialMediaTools–

UnderstandingtheFunctionality

5. HiringSocialMediaExperts

©Copyright2016– BDow,BTaylor

ProjectCommunicationandSocialMedia

©Copyright2016– BDow,BTaylor

SocialMedia– Tonsoftools!

AndtheListContinuestoGrow

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SocialMedia&ProjectManagement

Associalmediatakesoverourlives,projectmanagersareveryeagertousesocialmediaontheirprojects.

Thisissoimportantandpopularthesedays,PMIisalloverit.AccordingtoPMI's2010PulseoftheProfessionSurvey,76percentoforganizationspolledalreadyuseonlinenetworking/collaborationtoolsformanagingprojects.Thesurveypolled1,157non-trainer/non-consultantPMImembers/credentialholdersaroundtheworld.

ProjectManagersmuststarttofactorinhowsocialmediacanbeusedontheirprojects!http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagement

http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642

SharePoint

LinkedIn

MicrosoftProjectServer

NetMeeting

IM(multipleplatforms)

GoToMeeting

Toptoolsinusebysurveyrespondents:

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagement

http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642

percentofrespondentssaidthattheyusesocialmediatoolstocommunicatewiththeirprojectteams

AccordingtotheHarrin Survey:

36%percentreportingthattheycommunicatewiththeprojectstakeholdersinthisway.24%ofrespondentssaidtheyactivelyusethesetoolsformanagingtheirteams25%reportedusingthemforprojectstatusupdates.27%reportedusingsocialmediatoolsfordocumentsharing.48%

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagement

http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642

reportedusingthemforcollaboratingontasks

Socialmediatoolsareusedfortheday-to-dayworkofprojectmanagement.

34%tasktracking19%hostingonlinemeetings32%

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagementOtherpopularsocialmediatools

• Blogs• Discussionforums• Facebook®• Instagram®• LinkedIn®• SlideShare®• Tumblr.®• Twitter®• VMware®HorizonSocialcastTM• Yammer®

©Copyright2016– BDow,BTaylor

Consider Haveyouconsideredhowtousethemonyourproject?

HowdoyouuseTwitter®orInstagram®onyourprojects?

Couldthesametoolsthatyouuseonyourphoneseveryday,beusefulonyourprojects?Versatile

Possible?

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SocialMedia&ProjectManagementExamples

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SocialMedia&ProjectManagementExamples

©Copyright2016– BDow,BTaylor

©Copyright2016– BDow,BTaylor

Summary

SocialMedia&ProjectManagement

SocialMediaisheretostayandprojectmanagersmuststartembracingthesetoolsontheirprojects.1

Don’tloseoutontheopportunitytousethesepowerfultools.2

Ensureyouworkwithyourlegalteambeforepostingprojectinformation.Someprojectsthatembracesocialmediawillhaveinstantaccesstotheirlegalteamtoensureyouarenotrandomlytweetinginformation.

3

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SocialMedia&PMI– Linkingthetwoworldstogether!

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SocialMedia&PMI

BeforeconsideringusingSocialMediatools,itisimportanttounderstandwhereyouwouldusetheminyourproject.I.e.Initiating,Planning,Executing,Closing...etc.

MatchingsocialmedialtoolstothevariousPMI®processgroupsputsyouinthepositiontostartusingthesetoolsonyourprojectsimmediately.

©Copyright2016– BDow,BTaylor

ProjectCommunication&SocialMedia

PMBOKMeetsSocialMedia

SocialMediaMappedtoProjectManagementLifecycleProcessesChart

©Copyright2016– BDow,BTaylor

INITIATING

PLANNING

EXECUTING

MONITORING&CONTROLLING

CLOSING

SocialMedia&PMI

AnnouncementsOnly

Storefilesandcommunicating,butstartingtogetintoprojectexecution.

Storefilesandcommunicatingwhileexecutingtheproject

Storefilesandcommunicatingwhileexecutingtheproject.Startingtomakesomeearlyannouncements?

AnnouncementsOnly

©Copyright2016– BDow,BTaylor

SocialMediatoProgressGroupsMappingTableTool Initiation Planning Executing Monitoring&Controlling Closing

Blogs(Assumingnothingprivate)

Usedtoannounceandtalkabouttheproject/product

N/A N/A N/A Usedtoannounceandtalkabouttheproject/product

DiscussionForms(Assumingnothingprivate)

Usedtoannounceandtalkabouttheproject/product

N/A N/A N/A Usedtoannounceandtalkabouttheproject/product

Facebook(AssumingPrivateGroups)

Usedtoannounceandtalkabouttheproject/product

Usedtostorefiles,haveprivateconversationsandshareprojectinformation

Storingfiles,chattingwithteammembers,postingprojectdocuments...etc.

Storingfiles,chattingwithteammembers,postingprojectdocuments...etc.

Usedtoannounceandtalkabouttheproject/product

Google+(AssumingPrivateGroups)Noabilitytostorefiles.

Usedtoannounceandtalkabouttheproject/product

Usedforsharingprojectphotos,links,videoandprojectevents.

Usedforsharingprojectphotos,links,videoandprojectevents.

Usedforsharingprojectphotos,links,videoandprojectevents.

Usedtoannounceandtalkabouttheproject/product

LinkedIn(R)(AssumingPrivateGroups)Noabilitytostorefilesingroupsbutcanonmainsite.

Usedtoannounceandtalkabouttheproject/product

Canbeusedtohavediscussions,postlinks,Pollsabouttheprojectbutlimitedifunabletoattachfileingroup.

Canbeusedtohavediscussions,postlinks,Pollsaboutprojectbutlimitedifunabletoattachfileingroup.

Canbeusedtohavediscussions,postlinks,Pollsaboutprojectbutlimitedifunabletoattachfileingroup.

Usedtoannounceandtalkabouttheproject/product

SlideShare(Assumingnothingprivate)

Usetopostpresentationsaboutupcomingproject.SomePRandMarketingrelatedinformationcouldbepostedwiththephoto.

N/A N/A N/A Usetopostpresentationsaboutupcomingproject.SomePRandMarketingrelatedinformationcouldbepostedwiththephoto.

Twitter(Assumingnothingprivate)

Usedtopromoteviatextoraphototheupcomingprojectorproduct.Hasemailcapability,butnotpossibletorunaprojectwithdirectmessagesonTwitter.

N/A N/A N/A Usedtopromoteviatextoraphototheprojectorproductyouarelaunching.

©Copyright2016– BDow,BTaylor

SocialMediaisheretostay,andprojectmanagersareinthebestpositiontounderstandwherethetoolswillworkontheirprojects.

Itisimportanttospendthetimetounderstandhowandwheretousethesetoolsonyourprojects.Itwillhelpyoutomoveforwardandstaycurrentwiththisfastpacedsocialmediaworld.

SocialMedia&PMISummary

©Copyright2016– BDow,BTaylor

CommunicationPurposes

©Copyright2016– BDow,BTaylor

FocusonPurposeofCommunicationINFORM Togivefactsorinformation,tellsomeonesomething.

PERSUADE Tocausesomeonetodosomething.Thiscouldbebyreasoningwiththisperson,orbyconvincingthem.

MOTIVATE Toprovidesomeonewithamotivetodosomething.Stimulateinterestindoingsomething.

INTERACT Actinawaytoeffectsomeoneorsomethingelse.Toactoneuponanother.

INSPIRE Fulfilltheurgeinsomeonetodoorfeelsomething.Toproduceorarouseafeeling.

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Purpose&ToolsMappedtoSocialMediaSocialMediaTools/CommunicationPurposes

ToolName Inform Persuade Motivate Instruct InspireBaselineSchedule Google+,Yammer,Socialcast,

Facebook

BenefitsReviewPlan Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

BudgetSpreadsheet Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

BusinessCase Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

ChangeControlPlan Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

ChangeReadinessAssessment Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

ChangeRequestForm Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

CheckpointReport Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

CustomerRequirements Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

CircleofCommunicationsChart Google+,Yammer,Socialcast,Facebook

CommunicationPlan Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

ComprehensiveTestPlan Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

ControlChart Google+,Yammer,Socialcast,Facebook

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Tool BudgetSpreadsheet

Google+,Yammer,FBGroups

Inform&PersuadePurpose

SocialMediaTools

Purpose&ToolsMappedtoSocialMediaExample

©Copyright2016– BDow,BTaylor

Summary

SocialMedia

Projectmanagersaretakingadvantageofsocialmediatoolsontheirprojectseveryday,starttoembracethetrend.1

Spendtimeandlookatthosecommunicationpurposesandapplythemtohowyouusethesocialmediatools.2

Bediligentinselectingtherightcommunicationtoolwiththeappropriatesocialmediatool.3

©Copyright2016– BDow,BTaylor

SocialMedialTools– UnderstandingtheFunctionality

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagement

NotallSocialmediatoolsarecreatedequal.Notalltoolsaregoingtobeapplicabletosharefiles,postphotos,orprovideaninstantmessagingplatform.

Asprojectmanager,youaregoingtohavetotakesometimeandmatchthesocialmediatoolsyouthinkyouwanttouseandthenlearntheirspecificfunctionality.

©Copyright2016– BDow,BTaylor

ToolBlogs(Assumingnothingprivate)DiscussionForums(Assumingnothingprivate)Facebook®(AssumingPrivateGroups)Instagram®(Assumingnothingprivate)LinkedIn®professionalnetworkingservices,(AssumingPrivateGroups)

Tumblr(Assumingnothingprivate)Twitter(Assumingnothingprivate)Yammer(AssumingPrivateGroups)

SocialMedia&ProjectManagement

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagementDidyourealizeFacebookhadprivategroups?Ihavebeeninvolvedinseveralprojectsthatutilizedtheseprivategroups?FB

DidyourealizeLinkedInhasprivategroupsaswell?LinkedIn

Twitterhasdirectmessaging?SodoesInstagram!Twitter

©Copyright2016– BDow,BTaylor

Summary

SocialMedia&ProjectManagement

Itissoimportanttounderstandthefunctionalityinthosetools.Youneverknowwhattheycandountilyouspendthetime.

IfoundouttheotherdaythatInstagramasemailfunctionality.

Asthetoolsgrowandmature,thefunctionalitywillchangeallthetime!

©Copyright2016– BDow,BTaylor

SocialMediaExperts

HiringaSocialMediaExpert

©Copyright2016– BDow,BTaylor

SocialMediaExperts- Roles&ResponsibilitiesResponsibleforonlinemarketingonsocialnetworkingsites.

Ensuresinformationprovidedonsocialmediareflectscurrentbusinesspractices.

Managessocialmediachannelstoensurethecompanyismeetingthebrand’sbusinessgoals.

Interactswithblogcommunitiesviachat,email,andweb.

Monitorssocialnetworkingsitesandaddressesinquiriesasnecessary.

Createscontentforfeedsandsnippetsonvarioussocialmediasites.

©Copyright2016– BDow,BTaylor

SocialMediaExpertsHiringSocialMediaexperts

©Copyright2016– BDow,BTaylor

Connect

Oneofthemostimportantaspectsofthesocialmediaexpert’sjobiskeepingthelegalteaminformedofanymaterialsgoingoutonsocialmedia.

LinkThissocialmediaexpertwillactasalinkbetweenyouandthelegaldepartmentsoyouarenot“Tweeting”somethingthatshouldnotbeoutthere.

ASAP

Whenlookingtobringonasocialmediaexpert,eitherinthehiringprocessorwhentheyfirststart,youhavetoconnectthemtothelegalteamassoonaspossible!

SocialMediaExperts

©Copyright2016– BDow,BTaylor

Summary

SocialMediaExperts

SocialMediaexpertsarebecomingmoreandmorecommoninlargecorporations.1

Smallerandmid-sizecompaniesarestartingtohiresocialmediaexperts.Thisisnotalargecorporationroleanymore!2

Asprojectmanager,youaregoingtowanttomakethatconnectionwiththesocialmediaexpertassoonaspossibleandworktogethertogetyourpublicfacingprojectdetailsonthesocialmediatools.

3

©Copyright2016– BDow,BTaylor

Taketimeandconsiderhowandwheretousesocialmediaforyourprojects.

ProjectManagement&SocialMediaWrap-Up Don’trushgettingprojectinformationtooquickly.

Besuretounderstandthepurposeandthefunctionalityofthetool.

Inmostcases,youmayneedtorunprojectinformationthroughyourlegaldepartmentbeforereleasingittosocialmediasites.

©Copyright2016– BDow,BTaylor

FormoreInformation

ProjectManagementCommunicationTools

- Published2015

©Copyright2016– BDow,BTaylor

ProjectManagementCommunicationTools

- Published2015

BillDow,PMP

©Copyright2016– BDow,BTaylor

@dowpublishing@billdow

dowpublishingllc

BillDow,PMP

TheTacticalGuideforBuildingaPMO

-Published2012

dowbill@Hotmail.com

Dowpublishingllc.comwww

©Copyright2016– BDow,BTaylor

Thanks!

BillDow,PMP

©Copyright2016– BDow,BTaylor

©Copyright2016– BDow,BTaylor

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