raising ogx smarter using bi

Business Intelligence: Raise, OGX

Converting Data into Action for Growth

Rotterdam, 25th-29th November

Are these your current challenges?

Not have enough raises?

Too many man hours but not enough results?

Raises not converting to matches?

No supply for EP you have raises?

If these are your challenges implement the output and overcome them to enable growth!

Why BI for Attract stage?

Targeted Marketing Practices

Informed and Smarter Decision Making

Higher Conversion rate

Ability to Understand and Align Supply &

Demand

Attract more of the right people and grow like never before

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RAISE right faster by attracting the right people via marketing

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Did you know?!

Macy’s uses a BI platform as the backbone of its digital marketing department. Macy’s turned in a robust 52% gain in online sales and a 4% pop in overall sales within a year of

implementing business intelligence for reaching out to the right customer.

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MyAIESEC.netAccess and analyze

global organizational data

CustomerGaugeUse your promoters to

attract more

manage.aiesec.orgUtilize data to promote the right products to

the right target audience

BI tools to Attract

“The ability to raise fast means more revenue and customers for the organization.”

How each platform helps you raise faster

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MyAIESEC.net

Wouldn't’t it be great to have operational statistics to ensure you have the right marketing strategy?

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“MyAIESEC.net provides you with the access to global

organizational data that helps you analyze the past, present and implement for the future.”

The most relevant analysis tools on MyAIESEC.net that you can utilize for

smarter marketing strategies are:

Supply & Demand Management

# of Participants & Partners

Using myaiesec.net to Attract

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By understanding supply & demand, you are able to know what is available in theglobal marketplace, and hence marketthe right product, country to your potential customers.

Supply & Demand Management

Supply & Demand Management

Step #1!

Why Supply & Demand understanding?

Student MarketingSupply and demand helps you understand the available

opportunities of a specific country by utilizing the demand

ranking (TN) tool.

By using this data to promote these opportunities to your student market before they

become exchange participants.

Supply & Demand Management

Step #2!

Why Supply & Demand understanding?

Now that you can see the supply of available internships. You can leverage this data to

promote to the relevant target audiences.

Ex: The fastest match rate for Brazil in GCDP would be cross-cultural dialogue, followed by

language literacy due to large volumes of opportunities.

Supply & Demand Management

Step #3!

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By understanding your historical and current corporate partners, you can develop your

marketing around the industries most popular, andthe type of talent/HR needs they seek

# of Participants & Partners

# of Participants & Partners

Step #1!

Provides you with the ability to see all the national TN takers youare currently working with.

Enables you to understand yourcorporate presence, and the companies we are engaging with.

Use this data to understand the market you are working with and see trends of which industries that are most relevant with our internshipproducts.

Step #2!

# of Participants & Partners

The ability to view your entity’s listof TN takers enables you to furtherunderstand your corporateenvironment and leverage on yourpartnership trends, such as industry,talent/HR needs.

In addition, you are able to build an aggregate list of your partnersfor marketing credibility upon yourmarketing assets such as website, packages, graphics, etc, and re-signstrategies with current customers.

# of Participants & Partners

Step #3!

Frequency of BI from MyAIESEC.net:

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Analyze at least once every quarter

Analyze every time you plan a marketing campaign or promotion

Supply & Demand Management

Analyze dependent on how frequent you acquire new partners

(recommended: once monthly)

Use this information to update your marketing assets every 6

months

# of Participants & Partners

Who: VP Operations, OGX, Marketing

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CustomerGauge (NPS)

How to enabling promoters to attract more customers for you via showcasing the right impact in the right manner!

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Using CustomerGauge to Attract

“CustomerGauge provides your customers feedback regarding your products ”

The data tools that you can utilize for effective promotions are:

Waterfall report Promoter comments

Waterfall report

Selling your product based on what promoters are liking it for is a great promotions strategy

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SearchingYou can use the Advanced Options to get specific

data for your country (and LC)

Waterfall report

Step #1!

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Get DataThis chart is telling me that “Cross Cultural” is the most impactful issue for our EPs.

I can click on the Comments to see the Promoters comment and use them in marketing

materials.

Step #2!

Waterfall report

Promoter comments

Showcase what your customers are saying about your product and get in touch with your promoters for better case studies

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Promote You can use the Promoter comments to promote their experiences within the

network.

You can also get their contact information to involve them for future

promotions.

Promoter comments

Step #3!

Frequency of BI from CustomerGauge:

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Analyze at least once a month

Analyze every time you need to assess a marketing campaign or promotion

Waterfall Report

Analyze & use every time you plan and/or assess your marketing

campaigns

Use this information to update your marketing assets every month

Promoter Comments

Who: VP Operations, OGX, Marketing

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manage.aiesec.org

Wouldn’t life be easier if you could measure the marketing to OGX conversion rate?

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“manage.aiesec.org can give you substantial data that will help promote the right products to the right target audience. This platform acts as a great touch point for the applicants

to engage with and eventually buy your product/service.”

Using manage.aiesec.org to Attract

The most relevant analysis tools that you can utilize for

smarter marketing strategies are:

Dashboard tab Analysis tab

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By assessing your marketing campaigns and measuring conversions, you are ensuring growth in operations through marketing

Dashboard tab

This tab has 2 useful features:

Dashboard tab

Students Stage Progression

This will help track the timeline and measure the success of your marketing

campaign

Students Statuses

This will help measure conversions from Attract to Convert on the product

customer flow

Analyzing the Marketing

campaign You can track the timeline and outreach created by a specific marketing campaign over a give time duration. You can do so for a national and local level. This

will help you understand what worked

and what didn’t.

Dashboard tab

Step #1!

Measure conversions

You can measure the conversions from Open

to Raised. The percentage of

conversion mentioned below every status give you a clear

measure of conversion rate.

Dashboard tab

Step #2!

Analysis tab

By utilizing your student data, you can attract more and grow like never before

This tab has 3 useful features:

Analytics tab

ORS tab Get an overview of

students you attract

OP Searched tab Analyze what your

customers want

OP Users tabCreate a detailed profile of your

customer

Through this data you can understand the

profile of people you are attracting. You know who you are

attracting, what do they want and how they

heard about us.

You can do this for national and local

data

Analytics tab Step #1!

Through this tab, you can get a detailed profile of your

users/customers. You can now judge whether you are

attracting the right target audience

through your marketing campaigns.

Analytics tab Step #2!

Through this tab, you can understand what your customers are searching for.

You can judge whether your marketing

campaign has attracted the students that can

be matched.

Analytics tab Step #3!

Frequency of BI from manage.aiesec.org:

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Analyze at least once every week

Analyze every time you need to assess a marketing campaign or promotion

Dashboard tab

Analyze every time you plan and/or assess your marketing campaigns

Use this information to update your marketing assets every 6 months

Analytics tab

Who: VP Operations, OGX, Marketing

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“Information is your most powerful tool”