ratings and reviews for business 101

Ra#ngs  and  Reviews  for  Business  

Jane3e  Toral  

Online  consumers  are  now  media  

Real-­‐#me  streams  Real-­‐#me  search  

Real-­‐#me  expecta#ons  

All  channels  will  be  digital  

TV   PRINT   POS   CRM  

digital   digital   digital   digital  

All  channels  will  be  social  

We  don’t  believe  in  hypes..    (we  trust  friends  more)  

TV   PRINT   POS   CRM  

digital   digital   digital   digital  

social   social   social   social  

Ra#ngs  and  Reviews  101  

•  Consumers  trust  consumer  opinions  more  compared  to  TV  and  printed  ads.  

Using  Ra#ngs  and  Reviews  for  Business  

•  Cost  effec#ve  form  of  social  marke#ng.  •  Make  sure  lis#ng  is  up  to  date  and  has  relevant  keywords.  

•  Respond  to  nega#ve  feedback.  

h3p://www.jupitersuites.com.ph  

Ra#ngs  and  Reviews  E#que3e  

•  Be  wary  on  paid  reviews.  •  Don’t  argue  with  a  disappointed  customer.  

Encourage  Reviews  

•  Organize  contests  to  encourage  people  to  share  their  experiences,  photos,  videos,  and  reviews.  

•  Take  advantage  of  loca#on-­‐based  services.  

Write  Reviews  

•  Post  it  on  your  blog  •  Visit  ra#ngs  and  reviews  site  to  promote  the  review  you  have  wri3en.  

Thank  you!  

Slides  will  be  posted  at    h3p://www.slideshare.net/jane3etoral