reaching general counsel through social media

Reaching GC’s through Social Media

Meet the panelists…

Is anybody I do business with using Social Media?

2010

2011

Ask the GC

2010

43% of in-house counsel cited blogs as their go-to source for news.

Greentarget 2010

2011

76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions.

Greentarget / InsideCounsel 2011

2011

The number of law blogs in the AmLaw 100 increased by 114% from 2010 to 2011

Are some firms too big to blog? -National Law Journal 2011

How much FREE advice do we give away?

Traditional web vs. Social Media?

• What challenges are we seeing from with social media that, we didn’t have with the stand-alone website?

How are law firms responding?

2011

77% of law firms reportedly use at least 1 social network.

Lexis Nexis / Visability

Why should GC’s use social media?

What challenges are you facing?

Have you seen a return on investment? (ROI)

What social networks do you avoid?

Additional questions if time permits

• What is the ROI?

• Direct/Indirect benefits?

• 5 years from now, what will we see?

• Google+, Martindale Hubbel, and Legal OnRamp?

• Group blogs vs. Individual blogs?

• How tight should the blogs focus be?

2011

Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.

-BTI Consulting

How Clients Hire 2011

For more information contact

• Adrian Dayton

• Email: adrian@adriandayton.com

• Web: adriandayton.com

• Call: 1(801)414-7675

• Twitter: @adriandayton