reaching general counsel through social media
DESCRIPTION
At the 19th annual Marketing Partner Forum a panel moderated by Adrian Dayton (http://adriandayton.com) explored how to connect with buyers of legal services through social media and blogging. On the panel was a General Counsel by the name of George Kostakos from OnForce and a partner and blogger from the law firm of Dorsey & Whitney named Roy Ginsburg. Also joining the panel were Richard Rifkin from Hubbard One and Peter Ozolin, CEO of Manzama.TRANSCRIPT
Reaching GC’s through Social Media
Meet the panelists…
Is anybody I do business with using Social Media?
2010
2011
Ask the GC
2010
43% of in-house counsel cited blogs as their go-to source for news.
Greentarget 2010
2011
76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions.
Greentarget / InsideCounsel 2011
2011
The number of law blogs in the AmLaw 100 increased by 114% from 2010 to 2011
Are some firms too big to blog? -National Law Journal 2011
How much FREE advice do we give away?
Traditional web vs. Social Media?
• What challenges are we seeing from with social media that, we didn’t have with the stand-alone website?
How are law firms responding?
2011
77% of law firms reportedly use at least 1 social network.
Lexis Nexis / Visability
Why should GC’s use social media?
What challenges are you facing?
Have you seen a return on investment? (ROI)
What social networks do you avoid?
Additional questions if time permits
• What is the ROI?
• Direct/Indirect benefits?
• 5 years from now, what will we see?
• Google+, Martindale Hubbel, and Legal OnRamp?
• Group blogs vs. Individual blogs?
• How tight should the blogs focus be?
2011
Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.
-BTI Consulting
How Clients Hire 2011
For more information contact
• Adrian Dayton
• Email: [email protected]
• Web: adriandayton.com
• Call: 1(801)414-7675
• Twitter: @adriandayton