reaching u through scfsu

7/31/2019 Reaching U through SCFSU

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Marketing a Jamaican NPO :Putting the U in S.C.F.S.U

September 26, 2011

Name: Shane G. BennettCourse: Special Topics in Marketing

Tutor: Ms. Celia McKoyQuestion #1

Entity: The Students Christian Fellowship and Scripture Union


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Question # 1:

Marketing The S.C.F.S.U

Question #1: Explain the role ofmarketing in the following sectorsand suggest ways in whichmarketing can improve theperformance of an entity in thatsector:


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Question #1: Explain the role ofmarketing in the following sectors and

suggest ways in which marketing canimprove the performance of an entity

in that sector:

Objectives:

Define the term Marketing Give background of the company Highlight current practices Give downfalls Highlight tactics which will improve reach


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Marketing 101

By Definition: Marketing is The Management processthrough which goods and services move from concept tocustomer (www.businessdictionary.com
http://www.businessdictionary.com/http://www.businessdictionary.com/http://www.businessdictionary.com/


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Movement started over 60 years ago on The UCWI as a tool to spreadChristian faith and ethics.

Formally established in 1952. Has two sub arms I.S.C.F & U.C.C.F

Offered leadership training, evangelism, discipleship and missions. Extraordinary people from movement include Oral McCook (OGM), Alfred

Sangster (UTech), Petula White, Stephen Jennings (Pastor) KevinDownswell (Music), Rev. Dr. Stephenson Samuels (Pastor)


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Not enough visible data for sponsors

Poor real time and consistent communication with stakeholders

Timidity towards showcasing the true strength of the body

DownfallsMarketing S.C.F.S.U


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Current PracticesMarketing The S.C.F.S.U

If YOU had a NPO, what are some of themethods you would employ to increasebrand recognition?


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What does this mean?Marketing S.C.F.S.U


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Focused approach Better incentives for potential sponsors An upgrade in facilities A stronger brand image

ImplicationsEvangelists for Europe

Employment Opportunities Stronger resource pool More effective in ministry


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Conclusion S.C.F.S.U can benefit from a re-thinking of its current marketing

practices.

Though Christian in nature, it is still an NPO and as such needsto prove its worth as having an excellent target market forsponsors and investors

With greater push in social media, e-mail blasting and textmessaging services in addition to advertising and PR, this NPOcan move from what it is now to what it can be

Marketing and the NPOSeptember 26, 2011


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Bibliography

Definition of term :www.businessdictionary.com

Primary data : 10 years experience infield
http://www.businessdictionary.com/http://www.businessdictionary.com/http://www.businessdictionary.com/

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