reaching your mobile audience through social media marketing
TRANSCRIPT
Building your presence on
“Reaching Your Mobile Audience Through Social Media Marke7ng”
@gregfrysocial
Who is this Guy?
An Interna7onal Social Media trainer delivering regular LinkedIn, Facebook, Twi@er, YouTube, Google+ and Social Business Strategy training and workshops for ins7tu7ons such as the Digital Marke7ng Ins7tute, Sure Skills and the Digital Skills Academy. Alongside training Greg works as a Social Business and Content Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contribu7ng to the tweakyourbiz.com community. In 2014 Greg worked with top mul7na7onals including: Ulster Bank, MicrosoU, UPC and Coca Cola Hellenic.
Social Media Mobile Stats
• 94% of CMOs plan to use mobile applications within the next 3-5 years. (Marketing Land)
• 75% of smartphone owners watch videos on their phones; 26% at least once per day. (NewsCred)
• 78% of Facebook users are mobile-only. (Rocket Post)
• 71% of users access social media from a mobile device. (Jeff Bullas)
• 50% of 18-30 yesar olds use their smartphones to research products or services while shopping, and 41% have made purchases using their phones.
• (leaderswest Digital Marketing Journal)
Social Media Stats
• 1.5 million Irish adults 15+ use Facebook daily. • 395,000 Irish Adults 15+ use Twitter daily. • 500,000 Irish Adults 15+ use Snapchat daily. • 520,000 Irish Adults 15+ use WhatsApp daily
Source - www.ipsosmrbi.com
Social Messaging
43% of Irish adults 15+ using Facebook messenger. 35% using Whatsapp. 21% using Snapchat. 5% using Vine. 1% using Whisper.
Twitter Engagement on Mobile
5 Future Trends
• Video continues to evolve
• Unique “Rich” content becomes vital
• Social Advertising becomes more powerful
• “Private” Social Networks thrive
• The Age of Advocacy arrives
“The nobodies are the new somebodies”
Guy Kawasaki -
Founding partner at Garage Technology Ventures. Former Chief Evangelist of Apple
Pick your Team
5 Questions in 5 Minutes
• What are your business objectives?
• Who is your audience? • Where are they hanging out?
• What content would they find valuable?
• What budget can you allocate for ads and resources?
The Workshop • How can I find out about my target
audiences mobile habits?
• What Social Media platforms will I use and why?
• Create a campaign concept for your chosen brand. What content will fly on mobile?
• How will I use visuals and video? What tools will I use?
• Create a hashtag for a campaign. How can
you use it?
• How can I run effective Social Advertising campaigns targeting a mobile audience? What type of Social ads will I use?
The 10 Minute
HUDDLE
Where and how can I Listen?
Are my customers using mobiles? What conversations are your target market having? What brands are they engaging with? Who are the Influencers?
Create great looking visuals
www.canva.com
4 Tools • Canva • PicMonkey • Over App • Quick App
Use Free Images for your Blog and Social Media Posts
http://bit.ly/images4free
The Power of the Hashtag
https://ritetag.com
Tagboard.com
Run Competitions
Add Call to Action Buttons with your visuals
Twitter Buy Now Button is coming
http://youtu.be/dEGk5LRumJM
Twitter’s Vine
The Cool Social Media Kids on Mobile
Snapchat H&M
http://youtu.be/TJ3LVPxH6js
Snapchat TacoBell
• Taco Bell has over 200,000 friends on Snapchat.
• 90% of its friends open snaps and view them in their entirety.
• They know how to stay relevant to their target market.
Snapchat Discover
http://youtu.be/guGvV8LCx7o
Topshop – London Fashion Week
http://youtu.be/EWD9GQ-iufM
Instagram Coupon?
http://bit.ly/instagramcoupons
Instagram Ads are here
Tumblr – How old is your audience?
490,000 monthly users in Ireland
Tumblr
http://superbowl.nbcsports.com
Social Ads Twitter
Keyword search ad
Keyword in-feed ad
Let’s Talk about Facebook
• Will organic reach to die completely for Brand Pages?
• Facebook Video to rival YouTube? • Paid Ads become the norm. Just like
PPC ads have on Google. • More ads targeting mobile only. • Personal Profiles and Groups still
powerful marketing tools.
Social Ads Facebook
You can make your Facebook Ads Mobile only.
Call to Action buttons vital on Facebook ads.
If applicable target to specific locations.
Social Ads Facebook
Make your Facebook Ads Mobile only.
Social Ads Facebook
Call to Action buttons vital on Facebook ads.
Got a Big Budget? – Check out UpcastSocial
https://upcastsocial.com
Check out Facebook’s Audience Network
https://developers.facebook.com/products/audience-network
Generate Revenue from your Mobile App with MoPub
http://www.mopub.com
The Rise of Facebook Video
Source – SocialBakers.com
#icebucketchallenge – A Facebook game changer?
Be Real in your videos
http://youtu.be/vZcDjcaSHvc?t=1m4s
Video Apps
• Social Cam • Mixbit • Instragram Video • Instasize Video • Vine • Hang w/ • YouTube • Hyperlapse • Animoto
Register with FourSquare & Geolocation Sites
h@p://business.foursquare.com
Be Fast and Be Careful
Download Apps and Mange your Social Media accounts from your mobile. Do you need a member of staff “on call” during evenings and weekends? Make sure you don’t get to emotional or say something that can come back to bite you.
Be Fast and Be Careful
12 Must have Apps
• Facebook Page Manager • Instragram • Twitter /Hootsuite / Buffer • Vine • LinkedIn • LinkedIn Connected • Snapchat • Tumblr • Pocket • WhatsApp • IFTTT • Latergram
The 6 Tip Takeaway • Pay attention to Google Analytics. What
percentage visit your site on mobile? What Social Media sites are driving you the most traffic?
• Decide which Social Media platforms to use and be clear about why you are using them.
• Have a clear plan and ideally content calendar for Social Media efforts.
• Use lots of visuals and video in your updates. • Use Hashtags on Twitter, Instagram, Pinterest,
Facebook, Google+ etc. to get more reach.
• Spend money on Social Advertising. Create multiple ads and test regularly which ones offer the highest ROI. Start advertising with modest amounts – eg. €50.
Questions & Answers
Contact Me
+353 87 2039855
t twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry
Download the slides - http://bit.ly/gregat3xedigital