recruiting, benefits, onboarding communications by cell/engage...2018/06/27  · problem of poor...

Recruiting, Benefits,

Onboarding& HR

Communications

Meet our speaker

Founder & CEOEngage by Cell

David Asheim

Get your phone ready!

Open up text messaging and get ready!

StatisticsSMS messages have a 98%

open rate, while email open

rate is 20%.*

Nearly 70% of digital media

time is spent on mobile.*

*Mobile Marketing Watch & MarketingLand

About Engage by Cell

● Combines mobile technology with

engagement and education

strategies

● 10 years experience

● 4,000 Clients

Evolution of Mobile in the Workplace

ThenApps are expensive, and storage space is needed

Read email

60-minutes in-person class at specific time

NowMobile websites sent to phone, no storage space needed

SMS

Five-minute snack size learning on any device at any time

CONTENT

COMMUNICATE

LEARN

How to build your list● Upload list of numbers

● Send email

● Post signs

● Stress -

○ Opt out anytime

○ Offer email or sms options

○ Offer incentives

○ Market it - make it so enticing

How to keepPeople engaged

Engage by CellSolution

● Cloud based

● All technology needed to

create and analyze

● Store and access content

● Great reporting

● Instant changes

What we offer: Mobile Websites

● Access to any information anytime

● All HR material in one mobile location

● Change content on the fly

● Create engaging interactions to retain interest

What we offer: SMS

● Texts typically get read immediately

● Reach remote and traveling employees easily

● Schedule texts based on time & group, include a link

Our Secret Sauce (s)

1. No downloads needed - all links

2. The text is the tap on the shoulder

3. The link delivers employees to the exact page

4. Mobile friendly, short, fun - hard to resist engaging

5. Reports tell you everything

Try it!In U.S. text the word TRAIN to

56512

-----------

In Canada text TRAIN to

393939

● Text reminders for events and classes

● Mobile site with team and HR handbook

● Checklists for Onboarding● Text link to guidelines and

forms

How Companiesare using Mobile

Onboarding

● Send out benefit enrollment reminders

● Text links to important documents

● Notifications (e.g payroll processing or timesheets) via text

How Companiesare using Mobile

Benefits

● Text message with a link to a 5-minute training exercise

● Text to a product update page

● Send inspirational quotes to sales team

Training &Performance Support

Opting in

Videos

Training docs

Tip of the day

Leaderboard

Meeting notification

Tests

Training schedule

General EmployeeCommunication

● Send out link to increase employee morale

● Weekly inspiration● Team event reminders● Company news● Surveys and feedback

General Info Sharing● Send texts about company news

○ Not all employees have emails, and those that do aren’t always reading your messages.

● Texting assures you of getting messages read

● Employees want to know about company news and this solves the problem of poor communication

Compliance / Testing● Text a link to employees

schedule for testing

● Employees click link, take test --done in minutes

● All data instantly available to you in Reports Dashboard - download into Excel

● Fast and fun -- more employees will participate

Meetings● Store all meeting content in the mobile

platform (looks/feels like an app)

● Send text message reminders about events

● Create agenda with links to presentations

● Gather instant feedback with polls and surveys

● Take selfies to add social component

● Load all Powerpoints & docs for instant access to all content

Meetings

Inspiration

How Companiesare using Mobile

● Allow potential employees to text-in keyword for job posting link

● Send updates about status of application and interviews

● HR can keep track of applications and send updates for future positions

● Job seeker feedback and follow-up

Recruiting

Administration Dashboard

● You control admin access

● Your staff can have different access levels

Text Messaging Platform● Inbound texting - employees opt in

to the lists they find interesting

● Outbound texting - you push messaging to people in those lists

● Schedule by calendar date or by sequence (# days in between messaging)

● Add a “text chat” feature to have one on one discussions

Inbound Text Messaging

Outbound Text Messaging

Outbound Text Messaging

Mobile Web Platform● Design the site to match your branding (or

event)

● Build the structure - categories and pages (like Windows Explorer or a table of contents)

● Drag and drop icons to build the individual pages - takes minutes to create

● Use text messaging to send the bit.ly link to that specific page to a specific list

Pick your templates

Add your header and footer

Organize your content

Drag-and-drop icons to build mobile pages

Analytics

● Never wonder if employees are watching your videos, looking at your Powerpoints, or answering questions. We track everything a person does on the site.

● Track by division or group, or even by individual employee - what time they interacted, what they viewed, how they answered

● Download reports into Excel, analyze and make changes to continue increasing participation

Reports

Train by Cell --Using mobile phones to

change the way employees engage

Contact Information

Founder & CEOEngage by Cell

dave@engagebycell.com(415) 297-6677

David Asheim